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13.0Talking HeadOther hookLifestyle
Hook
FATHOM THIS IS THE
@.moneyshift
16.3K followers · usually 10.6K views a post
Views
137.4K
Likes
4.5K
Comments
468
Shares
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Why it worked
The video leverages the intrigue of a new, affordable electric truck and a potentially questionable name choice to create engagement. The creator's direct address and questioning of the name encourage viewer interaction in the comments.
Summary
The video introduces the Ford Fathom, an affordable electric pickup truck priced at $29,945 after destination. It highlights its midsize capacity, interior space, standard BlueCruise, and Kentucky manufacturing, contrasting it with a cheaper 'Slate' trim. The creator questions the 'Fathom' name, suggesting 'Ranchero' as a more fitting alternative.
Structure
- 1Introduction of the Ford Fathom
- 2Price and features revealed
- 3Comparison with the 'Slate' trim
- 4Discussion of the name 'Fathom'
- 5Call to action
Product placement
Fathom: ACTS - it is the subject of the video, which discusses its features, price, and manufacturing. Removing it would change the video's topic. Ford: ACTS - it is the manufacturer of the Fathom truck, and the video discusses its new electric pickup truck. Removing it would change the video's topic. Ranchero: APPEARS - it is mentioned as a past Ford model that could have been used as a name for the Fathom. Removing it would not change what happens in the video.
Call to action
follow for all things car news
On-screen text
FATHOM
THIS IS THE
FATHOM
THIS IS THE
FORD FATHOM
IT'S FORD'S NEW
ELECTRIC PICKUP TRUCK
IN AT A
PRICE OF $29,945
PRICE OF $29,945
after destination
THIS IS GREAT
NEWS FORD PROMISED
UNDER 30 GRAND
AND HIT IT
IT'S A MIDSIZE
ELECTRIC PICKUP TRUCK
THAT SEATS FIVE
HAS MORE INTERIOR
PASSENGER ROOM THAN
A TOYOTA RAV4
BLUECRUISE STANDARD
AND IT'S BUILT
RIGHT HERE IN
KENTUCKY
NOW THAT PRICE
IS GREAT
BECAUSE WHILE THE
SLATE IS CHEAPER
AT $26,400
THAT TRUCK HAS
TWO DOORS,
NO SPEAKERS AND
NO SURVEILLANCE
FORD SAID FOR
CONSIDERED AN OLD
BADGE BUT DECIDED AGAINST
THINK THAT WAS
A MISTAKE
BECAUSE RANCHERO WAS
RIGHT THERE
A FORD PICKUP
BUILT ON A
CAR PLATFORM
IT'S LITERALLY THE
EXACT IDEA
BUT INSTEAD WE
GET FATHOM
AND TRY SAYING
THAT OUT LOUD
CAN YOU THROW
SOME SHEET ROCK
IN MY FATHOM
IT'S A YACHT
NAME A FATHOM
BY THE WAY
SO THE BED
BETTER BE SIX
NOW IT'S A
GREAT PRICE WITH
BUT I'M CURIOUS
WHAT WOULD YOU
HAVE CALLED IT
I'M MONEYSHIFT
FOLLOW FOR ALL
THINGS CAR NEWS
Original caption
ford's affordable electric truck is here. $28,350 base, $29,945 with destination, so they actually hit the sub $30k promise. midsize, seats five, more passenger room than a rav4, frunk and a bed, bluecruise standard, built in kentucky on ford's new universal ev platform. slate is cheaper at $26,400 but that one has crank windows and no speakers. the price is great. the name is fathom. ford said they considered an old badge and passed. ranchero was right there. hey can you throw the sheetrock in my fathom? what would you have called it? #ford #fordfathom #electricpickup #tiktokgrowthchallenge
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