First and foremost, I want to make it very clear that I'm very, very thankful for all of you, you know, putting in your recommendations when it comes to lip liners that do not pull orange, okay?

@queenofslack

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Maybelline Gone Griege https://www.maybelline.com/ ↗

Why it worked

The creator builds trust by being transparent about her 'amateur' status and inviting her audience into her personal search for a specific product, turning a simple review into a collaborative, ongoing conversation.

Summary

The creator tests and reviews Maybelline Gone Griege and NYX Moonwalk lip liners after receiving recommendations from her followers. She concludes that while the Maybelline liner is high quality, it is too dark and creamy for her preference, and she continues her search for the perfect cool-toned nude.

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Original caption

Replying to @Jackie the cool toned lip liner search continues but I appreciate you guys sharing your favorites! Lmk your thoughts pls because I am like a lipliner amateur lol. I swatched Maybelline Gone Griege as well as NYX Moonwalk here. #makeup #lipliner #maybelline #nyxcosmetics #gonegriege #moonwalk