THE Rebrand Investors Would Never Approve

@siffhaider

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Promoted product

Josie Maran

Our Argan Oil-powered skin and body care is prized for its hydrating benefits for your healthiest and best skin yet. At Josie Maran, our natural and organic Argan Oil is found in every formula, from body butters to serums. As a sustainable beauty brand, we ethically source our Argan Oil from UNESCO Moroccan forests.

2 videos2 creators

Why it worked

The creator shares a personal story about making a bold business pivot against conventional wisdom, which resonates with viewers seeking authenticity and purpose-driven entrepreneurship.

Summary

The creator discusses making the decision to rebrand her business, Josie Maran, despite it being profitable. She explains that she wanted to pivot towards sustainability and a refill system, which she felt investors might not approve of.

Structure

1Creator owns company, can do what she wants
2Rebranded business despite profitability
3Focus shifted to sustainability and refill systems

Original caption

Would you walk away from a business model that was making millions? @Josie Maran did. On today’s episode, Josie shares why she left behind the strategy that made her one of QVC's biggest beauty brands to build a company that better aligned with her mission and long-term vision. In this episode, we dive into what it really takes to make a bold business pivot, build a legacy brand, and stay true to your values, even when it means going against conventional wisdom. 🎧 Listen to the full episode of THE DREAM BIGGER PODCAST on YouTube or wherever you get your podcasts. #dreambiggerpodcast #josiemaran #entrepreneur #branding #rebrand

More from @siffhaider

Product placement

Josie Maran (skincare brand): ACTS - The video shows bottles of Josie Maran Hydrating Argan Body Wash and Josie Maran Whipped Argan Oil Body Butter. Removing it would change what happens in the video. Dream Bigger Podcast (podcast): APPEARS - The podcast name is visible on microphones and is the context of the conversation. Removing it would not change what happens in the video.

On-screen text

THE Rebrand Investors Would Never Approve

Transcript

because I own my whole company, I can do whatever I want, even the craziest the decision your business you were really the number brand making a lot of money to back around sustainability so in the world, they're like, But own my I still haven't sold it. I can want. craziest like, things, you know, like an investor anybody never I was like, can't like, this, the point of was be leader sustainability there's way to And not now. I'm more more more I did it was focused sustainability, going I have refill and butter fragrances.