It was not a sexy category. It was not understood.

"We're not just hand sanitizer." 🎧 COMING UP: She turned an overlooked essential into a brand with $100 million in annual sales. Now, @touchlandis being acquired for up to a whopping $880 million. From rebuilding after a "rock-bottom moment" to landing in Sephora and Ulta, Touchland co-founder & CEO@andrealisbonashares how she made people want to use hand sanitizer. With a cult following and expansion into all kinds of personal care products, Touchland now says one of its items sells roughly every two seconds. Andrea joins us MONDAY to discuss: - Building from scratch to grow a waitlist of nearly 35,000 people - Overcoming skepticism to become a true category creator - Lessons from the playbooks of Apple, Dyson and Nespresso - Rebuilding after a Covid supply chain crisis that left it without product for a year - Why Touchland doesn't see itself as a direct competitor to Purell or Dettol - How the brand got into both Sephora and Ulta Beauty - Personal sacrifice and the pressure of always looking to what's next - Landing partnerships with Disney, Blackpink and Hello Kitty creator Sanrio - What's next as Touchland looks to go global New episode coming MONDAY to YouTube, Apple Podcasts, Spotify or wherever you podcast 🎙 Links in bio