i was banned from using my own name. but then i made $100M.

@theburnouts

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Selling · Course / Info

The Burnouts Podcastseen in 12 videos →https://youtube.com/@theburnoutspodcast?si=EXldr9wxW1wM4ai6 ↗

Why it worked

The story of overcoming a non-compete clause and achieving massive success with a new venture is inherently inspiring and relatable. The narrative arc of starting over and defying expectations, coupled with the impressive financial figures, creates a compelling and shareable story.

Summary

The video tells the story of a woman who sold her makeup company, Bobbi Brown, and was banned from selling makeup for 25 years. After pursuing other ventures, she started a new makeup company, Jones Road, which became highly successful, generating $18 million in its first year.

Structure

1Introduction of the ban and initial success ($100M)
2Explanation of the non-compete clause after selling Bobbi Brown
3Pursuit of other ventures, including opening a hotel
4Starting Jones Road after the agreement ended
5Focus on natural beauty and unexpected success ($18M in first year)

Original caption

Follow The Burnouts ❤️‍🔥 She started over and made 9 figures AGAIN 🤯

More from @theburnouts

Their other posts in the index, biggest breakout first.

6Reflection on starting over and resonating with customers

Product placement

The video promotes The Burnouts Podcast, which features interviews with successful individuals. The story of Bobbi Brown and her new venture, Jones Road, is used as an example of overcoming challenges and achieving success.

On-screen text

i was banned from using my own name. but then i made $100M. what do you mean? when i sold my Bobbi Brown company... i agreed not to sell makeup for 25 years for years i did other things i even opened a hotel by the time the agreement ended, i was in my sixties people don't expect women to start over then... but i wasn't done. so i started Jones Road the company didn't have my name on it but i stuck to makeups that enhanced natural beauty and natural skin we expected to make a million... first year in business we made $18M turns out starting over still works and following the trends doesn't matter most makeup hides who you are i wanted makeup that shows you, and that really resonated.