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@eatsbynat — 16x breakout selling BJ's Restaurants Graham Cracker S'mores Pizookie | Overshot

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16.0×Talking HeadDirect Question hookLifestyle

Hook

did you know

@eatsbynat

521.2K followers · usually 32.3K views a post

Views

497.9K

Likes

25.7K

Comments

177

Shares

494

SoundTikTok sound · original sound - eatsbynat

Promoted product

BJ's Restaurants Graham Cracker S'mores Pizookie

Why it worked

The video effectively taps into seasonal trends (summer, National S'mores Day) and uses visually appealing, mouth-watering shots of the dessert. The creator's enthusiastic endorsement and clear call to action encourage immediate visits to BJ's Restaurants.

Summary

The video showcases BJ's Restaurants' Graham Cracker S'mores Pizookie, highlighting its ingredients and appealing to viewers to try it. The creator emphasizes the dessert's deliciousness and limited-time availability, encouraging immediate visits to the restaurant.

Structure

1Introduction to marshmallow consumption statistics
2Introduction of BJ's S'mores Pizookie
3Description of the dessert's components
4Enthusiastic reaction to the taste
5

Original caption

Safe to say I want S’more of this..🍫🔥 @bjsrestaurants #BJsRestaurantsPartner #nationalsmoresday #smores

More from @eatsbynat

More breakout videos from this creator.

Call to action to visit BJ's Restaurants

Product placement

BJ's Restaurants (restaurant chain): ACTS - the restaurant is where the dessert is from and is recommended to visit. Removing it would change the context of the recommendation. BJ's Restaurants (brand): APPEARS - a logo appears on the menu. Removing it would not change what happens in the video.

Call to action

run to BJ's and get yourself into the best summer sticky situation before it's gone

On-screen text

did you know that Americans buy over 90 million pounds of marshmallows each year and about 50% of them are used during the summer so for National S'mores Day I was determined to find the biggest s'mores inspired dessert I could find and it's safe to say BJ's understood the assignment with their Graham Cracker S'mores Pizookie I mean globs of ooey gooey marshmallows on top of a triple chocolate cookie with vanilla ice cream that simply melts into it I mean I can't think of anything else that's s'more worth it just like summer it's only here for a limited time so run to BJ's and get yourself into the best summer sticky situation before it's gone

Transcript

did you know that Americans buy over 90 million pounds of marshmallows each year and about 50% of them are used during the summer so for National S'mores Day I was determined to find the biggest s'mores inspired dessert I could find and it's safe to say BJ's understood the assignment with their Graham Cracker S'mores Pizookie I mean globs of ooey gooey marshmallows on top of a triple chocolate cookie with vanilla ice cream that simply melts into it I mean I can't think of anything else that's s'more worth it just like summer it's only here for a limited time so run to BJ's and get yourself into the best summer sticky situation before it's gone

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