Today, we are not announcing

@nycmayor

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Why it worked

The video effectively combines a tour of significant development sites with a clear message about addressing the housing crisis, making it relevant and engaging for a local audience. The presence of the Mayor adds authority and public interest.

Summary

The Mayor of New York City tours the Bronx to highlight sites designated for the development of affordable housing. The tour showcases current sites and future projects aimed at addressing the city's housing crisis.

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Transcript, structure and on-screen text

6 beats, a 259-word transcript and 91 lines of on-screen text — the parts you need to write your own version.

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Original caption

We went "site-seeing" in the Bronx! New York is home to 100 city-owned sites that our administration is turning into 50,000+ affordable homes. On a double-decker tour bus in the Bronx, we explored a few of the sites that many New Yorkers will soon call home.