@nycmayor — 10x breakout selling El Chisme Oficial de NYC

Loading video…

En la Ciudad de Nueva York, todos conocen a alguien

@nycmayor

2.8M followers · usually 373.0K views a post

Views

3.8M

Likes

778.6K

Comments

6.1K

40.8K

Promoted product

El Chisme Oficial de NYC

El alcalde Mamdani lanza “El Chisme Oficial de NYC” para conectar directamente con los neoyorquinos que hablan español - NYC Mayor's Office

Why it worked

The video leverages a relatable cultural concept (the "chisme" or gossip network) and directly addresses the target audience in their preferred language and platform (WhatsApp). It promises exclusive, official information, positioning the channel as the most reliable source.

Summary

The video announces the launch of "El Chisme Oficial de NYC," a bilingual WhatsApp broadcast channel from the Mayor's office. It aims to provide New Yorkers with direct city updates, resources, and behind-the-scenes content in Spanish and English.

Free account

Transcript, structure and on-screen text

5 beats, a 110-word transcript and 49 lines of on-screen text — the parts you need to write your own version.

Original caption

El Chisme Oficial de NYC ya está en WhatsApp. Estamos lanzando un canal en español para conectar a nuestra comunidad directamente con la Alcaldía, en el idioma que hablamos en casa. Recibes noticias de la ciudad, información sobre servicios, recursos para la comunidad y de inmigración, alertas del transporte y avisos de programas y eventos. Todo llega directamente a la app que ya usas todos los días para hablar con tu familia. Y hay más: fotos y videos exclusivos, momentos detrás de cámaras en los cinco condados y hasta notas de voz de @nycmayor. Suscríbete: on.nyc.gov/ElChismeOficialNYC. — El Chisme Oficial de NYC is now on WhatsApp. We're launching a Spanish-language channel to connect our community directly with City Hall, in the language we speak at home. You'll get city news, information about services, community and immigration resources, transit alerts and notices about programs and events. It all comes straight to the app you already use every day to talk with your family. And there's more: exclusive photos and videos, behind-the-scenes moments across the five boroughs and even voice notes from @nycmayor. Subscribe: on.nyc.gov/ElChismeOficiaINYC.