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10.2Talking HeadSocial Proof hookOther
Hook
En la Ciudad de Nueva York, todos conocen a alguien
@nycmayor
3.6M followers · usually 789.5K views a post
Views
3.8M
Likes
778.6K
Comments
6.1K
Shares
40.8K
Why it worked
The video leverages a relatable cultural concept (the "chisme" or gossip network) and directly addresses the target audience in their preferred language and platform (WhatsApp). It promises exclusive, official information, positioning the channel as the most reliable source.
Summary
The video announces the launch of "El Chisme Oficial de NYC," a bilingual WhatsApp broadcast channel from the Mayor's office. It aims to provide New Yorkers with direct city updates, resources, and behind-the-scenes content in Spanish and English.
Structure
- 1Introduction to New York City's rumor mill
- 2Announcing the official "chisme" channel
- 3Explaining the content: city updates, resources, behind-the-scenes
- 4Highlighting the convenience of WhatsApp
Original caption
El Chisme Oficial de NYC ya está en WhatsApp. Estamos lanzando un canal en español para conectar a nuestra comunidad directamente con la Alcaldía, en el idioma que hablamos en casa. Recibes noticias de la ciudad, información sobre servicios, recursos para la comunidad y de inmigración, alertas del transporte y avisos de programas y eventos. Todo llega directamente a la app que ya usas todos los días para hablar con tu familia. Y hay más: fotos y videos exclusivos, momentos detrás de cámaras en los cinco condados y hasta notas de voz de @nycmayor. Suscríbete: on.nyc.gov/ElChismeOficialNYC. — El Chisme Oficial de NYC is now on WhatsApp. We're launching a Spanish-language channel to connect our community directly with City Hall, in the language we speak at home. You'll get city news, information about services, community and immigration resources, transit alerts and notices about programs and events. It all comes straight to the app you already use every day to talk with your family. And there's more: exclusive photos and videos, behind-the-scenes moments across the five boroughs and even voice notes from @nycmayor. Subscribe: on.nyc.gov/ElChismeOficiaINYC.
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