@nycmayor — 11x breakout

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CHAMBERS ST Next stop: a new Chambers

@nycmayor

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Why it worked

The video effectively uses a combination of historical footage and current visuals to highlight a relatable urban infrastructure issue, framing the solution as a necessary upgrade funded by a relevant policy (congestion pricing).

Summary

The video showcases the current state of the Chambers Street subway station, highlighting its age and disrepair, and announces plans for its restoration using congestion pricing funds. It also touches upon efforts to address extreme heat in subway stations.

Structure

1Introduction to Chambers Street station
2Discussion of congestion pricing funding restoration
3Highlighting the station's age and disrepair
4Details of the restoration work
5Concluding statement about the need for an upgrade

Product placement

MTA (appears as a logo on the train, not acting). The Office of the Mayor (appears as a logo at the end, not acting).

On-screen text

CHAMBERS ST Next stop: a new Chambers Street subway station. A new Chambers Street subway station. And congestion pricing is paying for it. Chambers Street Station is over a hundred years old. This restoration will rebuild crumbling stairwells and broken doors. fixes to the ceiling and to the underlying issues that cause regular leaks. And it will restore the ceramic tiles and marble bases that make this station so unique. that make this station so unique. It's time for an upgrade.

Original caption

As Public Advocate Jumaame Williams said yesterday, “the original J/Z isn’t doing so well.” That’s why we’re working with Governor Kathy Hochul — using congestion pricing funds to renovate Chambers Street and partnering with the MTA to tackle extreme heat in our subway stations. Brooklyn Bridge-City Hall hit an average of 96 degrees last summer. We’re exploring a first-of-its-kind system that could cool subway platforms in the summer and use that heat to warm city buildings in the winter. A better commute, in every season.