New York

@nycmayor

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SoundTikTok sound · original sound - nycmayor

Promoted product

Empire Bins

Empire Bins - DSNY

Why it worked

The video effectively uses a native mention approach by integrating the promotion of the "Empire Bins" program into a seemingly informative street outreach. The direct engagement with residents and the clear explanation of the program's benefits make it relatable and potentially viral.

Summary

This video explains the "Empire Bins" program, which aims to replace traditional "wheelie bins" with larger, cleaner trash containers in New York City neighborhoods. The video shows city officials going door-to-door to inform residents about the program and encourage property managers to sign up.

Structure

1Introduction to trash talk in NYC
2Explaining the Empire Bins program
3Door-to-door outreach to residents
4Informing about sign-up deadlines and bin options
5

Original caption

Now this is the kind of trash talk we can get behind. We’re containerizing neighborhoods by taking trash off our sidewalks and allowing mid-size buildings to trade in their wheelie bins for a bigger, better, cleaner alternative: Empire Bins. It’s time to put a lid on it, New York.

More from @nycmayor

Product placement

Empire Bins: ACTS - it is a trash containerization program that is being rolled out to neighborhoods. Removing it would change the video's topic. The Office of the Mayor: APPEARS - it is a logo at the end of the video. Removing it would not change what happens in the video.

On-screen text

New York it's time to talk trash !?@#$! Not like that I'm talking about getting the trash off and into these bins We've been rolling out our trash containerization plan across all five boroughs Hi ma'am, how are you? Good, how are you? Such a pleasure coming around to let people know about the trash containers that are coming to the neighborhood Great! Nice to meet you! Yeah! Hey, how are you? We wanna make sure of this awesome program property managers have until the end of this month to sign up to choose between an Empire Bin or a wheelie bin By the end of this year, your neighborhood might be next.

Transcript

New York it's time to talk trash !?@#$! Not like that I'm talking about getting the trash off and into these bins and into these bins We've been rolling out our trash containerization plan across all five boroughs Hi ma'am, how are you? Good, how are you? Such a pleasure coming around to let people know about the trash containers that are coming to the neighborhood Great! Nice to meet you! Yeah! Hey, how are you? We wanna make sure of this awesome program property managers have until the end of this month to sign up to choose between an Empire Bin or a wheelie bin By the end of this year, your neighborhood might be next.