New York

@nycmayor

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Promoted product

Empire Bins

Empire Bins - DSNY

Why it worked

The video effectively uses a native mention approach by integrating the promotion of the "Empire Bins" program into a seemingly informative street outreach. The direct engagement with residents and the clear explanation of the program's benefits make it relatable and potentially viral.

Summary

This video explains the "Empire Bins" program, which aims to replace traditional "wheelie bins" with larger, cleaner trash containers in New York City neighborhoods. The video shows city officials going door-to-door to inform residents about the program and encourage property managers to sign up.

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Transcript, structure and on-screen text

5 beats, a 117-word transcript and 31 lines of on-screen text — the parts you need to write your own version.

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Original caption

Now this is the kind of trash talk we can get behind. We’re containerizing neighborhoods by taking trash off our sidewalks and allowing mid-size buildings to trade in their wheelie bins for a bigger, better, cleaner alternative: Empire Bins. It’s time to put a lid on it, New York.