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A U.S. Burger King employee says she was fired for saying, "Free Palestine."

@ajplus

2.1M followers · usually 39.3K views a post

Views

141.6K

Likes

13.4K

Comments

1.1K

337

Why it worked

The post taps into a highly polarizing and emotionally charged geopolitical issue, framing it as a story of an individual standing up for their beliefs against a large corporation. The significant fundraising amount adds a compelling narrative of community support.

Summary

A Burger King employee claims she was fired for saying "Free Palestine" to a customer. Supporters have raised over $150,000 for her through GoFundMe, while Burger King stated they have no tolerance for discrimination.

Structure

1Employee claims firing for "Free Palestine" statement
2Customer interaction and alleged aggressive behavior
3Employee's justification and statement on intentions
4Burger King's official response regarding discrimination
5Supporters rally, raising over $150,000 on GoFundMe

Product placement

Burger King: ACTS - it is the employer of the person featured in the story, and the context for her alleged firing. Removing it would change the story. GoFundMe: ACTS - it is the platform where supporters raised money for the employee. Removing it would change the story.

On-screen text

A U.S. Burger King employee says she was fired for saying, "Free Palestine." Supporters have raised over $150,000 to help her. Photo: GoFundMe AJ Ariana, what did you say to me? What did you say to me, Ariana? "I said Free Palestine." Okay. Okay, Ariana Ariana Hamilton says Burger King fired her for "discrimination" and "hate speech" after she was filmed saying, "Free Palestine" to a customer in Pennsylvania. Hamilton said the man acted "aggressively." She asked where he was from in the area. He answered New Jersey, and then said Israel. "And that is what got me to say, 'Free Palestine.'" Photo: GoFundMe "My intentions was to speak on my views, because absolutely I say free Palestine, free Gaza, stop the genocide. Because what's going on right now is more than any of us could imagine." - Ariana Hamilton BURGER KING Burger King wrote to the customer: "We have no tolerance for antisemitism, hate or discrimination of any kind. We are working with the franchisee that owns and operates this restaurant to address this situation." Hamilton also says pro-Israel accounts have been harassing her since the video was posted. But supporters have rallied around her, raising over $150,000 so far on her GoFundMe.

Original caption

Over $150,000 has been raised for this ex-Burger King employee who says she was fired for saying “Free Palestine” to an Israeli customer. #BurgerKing #FreePalestine #Palestine #Gaza