@ajplus — 25x breakout

Loading video…

A Burger King employee was fired for saying “Free Palestine.”

@ajplus

2.1M followers · usually 20.3K views a post

Views

506.5K

Likes

104.2K

Comments

1.6K

4.7K

Why it worked

The video taps into a highly charged political and social issue, creating a strong emotional connection with viewers who support the cause. The narrative of solidarity and the tangible outcome of fundraising likely resonated deeply.

Summary

This video shows how Palestinians are honoring a Burger King employee who was fired for saying "Free Palestine." It depicts a mural being created in solidarity and mentions that the employee raised over $243,000 to donate to Palestinian families.

Structure

1Employee fired for political statement
2Palestinians create mural in solidarity
3Employee raises significant funds
4Funds to be donated to Palestinian families

Product placement

Burger King: ACTS - its interface is operated (employee works there), its brand is visible on employee's hat and on a mural. Removing it would change what happens in the video. AJ+ (AJ+): APPEARS - channel logo in corner of video. Removing it would not change what happens in the video. gofundme: APPEARS - watermark on video. Removing it would not change what happens in the video.

On-screen text

A Burger King employee was fired for saying “Free Palestine.” So this is how Palestinians honored her: Arianna Hamilton was fired from her job after saying "free Palestine" to a customer in Pennsylvania. She raised over $243,000 after being fired, and says she plans to donate part of the money to Palestinian families.

Original caption

This is how Palestinians in Gaza are showing solidarity with a Burger King employee in the U.S. who was fired for saying “free Palestine” to a customer. #FreePalestine #BurgerKing #Gaza #PalestinianArtist #AriannaHamilton