hold up...WHEN did TikTok get this new update?!! 🤯

@linds.cooks

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SoundTikTok sound · original sound - linds.cooks

Promoted product

recipe app

Why it worked

The video leverages a relatable "discovery" moment, tapping into user curiosity about app updates and new features. By showcasing a practical application (recipe saving) within a popular platform (TikTok), it provides immediate value and encourages engagement.

Summary

The creator expresses surprise at a new TikTok update that allows users to import recipes into a recipe app. The video then demonstrates how to use this feature by importing a "Brown Butter Brookies" recipe.

Structure

1Creator expresses surprise at a new TikTok update.
2Creator shows the TikTok interface with various recipes.
3Creator demonstrates importing a recipe into a recipe app.
4Creator shows the recipe details within the app.
5Creator highlights the recipe's ingredients and instructions.

Product placement

TikTok (app): The video shows a user interacting with the TikTok app. The app is used to discover and save recipes. Removing it would change what happens in the video. Recipe app (app): The video demonstrates a recipe app that allows users to import recipes. The app's interface is operated, and a visible result (saving a recipe) comes from it. Removing it would change what happens in the video.