hold up... WHEN did TikTok get this new update?!! 🤯

@linds.cooks

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SoundTikTok sound · original sound - linds.cooks

Promoted product

Miso

Miso: Book quality services — Free · Designed for iPad. Not verified for macOS.

11 videos

Why it worked

The video leverages a surprising "new update" hook within a popular app (TikTok) to showcase a useful feature of another app (Miso), making the promotion feel like a discovery rather than an advertisement.

Summary

The creator discovers a new recipe import feature within TikTok, which allows them to import a vodka pasta recipe into the Miso app. The video then shows the recipe details within the Miso app.

Structure

1Creator expresses surprise at a new TikTok update.
2Creator begins making a dish, adding ingredients.
3Creator interacts with the TikTok interface to import a recipe.
4The Miso app opens and displays the imported vodka pasta recipe.
5

Original caption

this tik tok update is crazy #recipes #mealplan #CookingHacks #recipehack #miso

More from @linds.cooks

Product placement

TikTok (app): a social media platform where users can create and share videos. It ACTS as the platform for the video's content and features. Removing it would change what happens in the video. Miso (app): a recipe app that imports recipes. It ACTS by allowing the user to import a recipe. Removing it would change what happens in the video.

On-screen text

hold up... WHEN did TikTok get this new update?!! 🤯

Transcript

This is how I make my vodka pasta stuff. We're gonna add half a yellow onion. 1/2 cup olive oil. Salt. Pepper. 1 bag of pepper flakes. 1/4 cup of vodka. 1-2 cups heavy whipping cream. Pasta water. Grated Parmesan cheese. Fresh basil. Oh my god.