START A BUSINESS WITH AI.

@pro.glitch

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Professor Glitchaskglitch.com

Learn to build with AI — not just chat with it. Professor Glitch teaches founders, creators, and operators how to design AI systems that ship real work: agents, automations, and workflows you actually use.

11 videos

Why it worked

The video effectively breaks down a complex topic into digestible steps, using clear visuals and a relatable narrative. The creator's emphasis on practical application and the "day one" approach resonates with entrepreneurs looking to leverage AI for business growth.

Summary

The video explains how to start a business with AI by focusing on building a system that learns and adapts over time. It contrasts the common mistake of building a business first and then trying to integrate AI with a more effective approach of building the AI team and its knowledge base from day one. The creator emphasizes that the key is to document processes and decisions in a way the AI can understand and utilize, leading to greater efficiency and unlocking new possibilities.

Structure

1Introduction to starting a business with AI
2The common mistake of integrating AI too late

Original caption

How to start a business with an AI team that already knows everything — from day one I'm going to tell you exactly how to start a business with AI. From scratch. Longer than my usual, on purpose — the whole build, not tips. And if you already have a business, it's more urgent for you: your team has to learn everything you've already built. Most people build the business first, then a year later try to hand it to an AI — and spend weeks explaining what the business even is. That's onboarding a stranger, forever. Flip the order. One habit first: stop typing. I've barely touched my keyboard in over two years — I talk, and a voice tool types it. Not about speed: when typing is the cost you write one lazy line and get something generic. When talking is the cost you tell it everything. The five pieces: Skills — written instructions, like a one-pager for a new hire Memory — not a mind. A file it writes to and reads back. Not written down = gone Context — what it knows right now Tools — what it's actually allowed to touch More than one — one owns the site, one the customers, one the money Then you build. Day one you need a website, so you build it together — and while it builds, it writes things down in files you can open. It does NOT remember building your site. Nothing remembers. What exists is the write-up in your folder. That's the asset — and that's exactly why building together beats explaining later: you never document a year of decisions, because documenting was the doing. Days — not years — gets you the skeleton standing. That is not the same as a business making money. Customers are still your job. But the build, the part that used to take a year and a payroll? Days. #aiagents #aiemployee #aiteam

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On-screen text

01 // THE PROMISE PROFESSOR GLITCH - THE WHOLE BUILD START A BUSINESS WITH AI. 02 RUNTIME LONGER THAN MY USUAL. ON PURPOSE. // WHAT'S IN IT EVERYTHING x tips x a tool list ✓ the whole build - start to finish 03 THIS IS FOR BOTH OF YOU TWO STARTING POINTS. ONE ROAD. STARTING TODAY ALREADY RUNNING? MORE URGENT FOR YOU your team has to learn everything you've already built the sooner you start -> the sooner they're useful // ALREADY RUNNING? // WHAT'S IN IT 04 STAY TO THE END AND YOU'LL UNDERSTAND HOW PEOPLE RUN ENTIRE COMPANIES ON THIS. // THE STAKES 05 NOT JUST WHAT. THE WHY UNDERNEATH. MEMORY what carries to tomorrow CONTEXT what it knows right now SKILLS written instructions STRUCTURE each one owns a lane // THE PIECES It's all in the back half - stay with me 06 WHAT ALMOST EVERYONE DOES. 1 Build the business. alone, for a year 2 Then hand it to an AI. a year of context, missing 3 Weeks explaining. what the business even is // THE COMMON WAY 07 ONBOARDING A STRANGER. FOREVER. // THE STRANGER // THE COMMON WAY 08 FLIP THE ORDER. bring them in before there's anything to explain - and build it together. the handover already happened - a piece at a time DAY 1 // FLIP IT 09 ALREADY RUNNING? YOUR DAY ONE IS TODAY. the clock starts the moment you stop working alone // DAY ONE IS TODAY 10 THE ONE YOU'VE HEARD ABOUT THE ONE-PERSON COMPANY WORTH A FORTUNE. // ONE PERSON not one person doing everything that's one person who NEVER WORKED ALONE. 11 BEFORE ANYTHING ELSE STOP TYPING. // ONE HABIT FIRST 12 2+ YEARS barely touched my keyboard. EVERYTHING I DO WITH AI, I TALK. // TWO YEARS 13 A LITTLE VOICE TOOL. Voice Ink HOLD a key TALK IT TYPES it types for you - anywhere // HOLD - TALK - DONE 14 MY DASHBOARD - HOURS RECLAIMED LIVE 700+ HOURS SAVED hours the keyboard used to take what's left // THE DASHBOARD 15 NOT ABOUT SPEED WHEN TYPING IS THE COST, YOU GET LAZY. WHAT YOU TYPE fix my site // NOT ABOUT SPEED 16 WHEN TALKING IS THE COST, YOU TELL IT EVERYTHING. the whole story the why the detail you'd never type what you already tried what "good" looks like exactly what your team runs on // TELL IT EVERYTHING 17 THE ONLY RULE THAT REALLY MATTERS DO EVERYTHING WITH THEM. with them // THE RULE 18 EVERY SESSION HANDS IT CONTEXT. WHAT you're building WHY this, not that HOW you like it done // THE CURRENCY 19 THIN CONTEXT guesses at your business FULL CONTEXT runs it // GUESSES VS RUNS NOT ONE GIANT DOCUMENT NOBODY READS - WORKING OUT LOUD, EVERY DAY. 20 SKILLS written instructions your employee follows. ONE-PAGER - NEW HIRE here's how we do this here's what good looks like here's what we never touch // SKILLS 21 MEMORY NOT WRITTEN DOWN = GONE. that's how people end up with an "employee" that has no idea what it did last month memory.md a file they write to and read back // MEMORY 22 SOUNDS LIKE A FLAW. IT'S THE OPPOSITE. // A FOLDER YOU OWN your business, written down in plain English - in a folder that belongs to you. how-the-site-works.md 23 CONTEXT what they know right now - in front of them, this minute. // CONTEXT 24 TOOLS what they're actually allowed to touch. YOUR SITE CUSTOMER LIST CALENDAR // TOOLS 25 MORE THAN ONE. this is what turns an assistant into a company. WEBSITE CUSTOMERS MONEY instructions own memory own files instructions own memory own files instructions own memory own files each in their own lane - so they never step on each other // MORE THAN ONE 26 FIVE IDEAS. IN ORDER. 1 SKILLS 2 MEMORY 3 CONTEXT 4 TOOLS 5 MORE THAN ONE not a computer science degree. // FIVE IDEAS 27 NOW WATCH THE PIECES DO SOMETHING DAY ONE: A WEBSITE. yoursite.com // BUILD ONE not in its head - in files you can open your folder site-structure.md how-to-add-a-page.md brand-colours.md 28 WHAT IT WRITES DOWN. 01 how the site is put together 02 how to add a page 03 how to swap a photo 04 which colours are yours - and which aren't 05 the decisions you made - the things you told it you hate // WHAT GETS WRITTEN 29 GIVE HIM A NAME IF YOU WANT. RACK owns the website the name is for you - it just makes him easier to think about. // THE NAME IS FOR YOU THIS IS WHERE PEOPLE GET BURNED 30 RACK DOES NOT REMEMBER BUILDING YOUR SITE. NOTHING REMEMBERS. THE WRITE-UP IN YOUR FOLDER IS THE ASSET. // NOTHING REMEMBERS 31 YOU NEVER DOCUMENT A YEAR OF DECISIONS - DOCUMENTING WAS THE DOING. YOU SAY "change the headline on the pricing page" AND IT WORKS - BECAUSE the pricing page is written down // THE BYPRODUCT 32 THEN THE BORING HALF. the half that decides whether you actually make money. CUSTOMERS // THE BORING HALF somewhere for them to live tagGED ON ARRIVAL follow-up already written A CRM no weekend lost learning a tool 33 YOU SAY IT. IT GETS WIRED. FORM on your site LEAD tagGED, IN THE SYSTEM FOLLOW-UP already written // WIRED UP WHOEVER BUILT IT, KNOWS IT. 34 YOU'RE NOT FILING A TICKET WITH YOURSELF. you just say what you want changed. 00:14 // NO MIDNIGHT TICKET 35 DAYS. NOT YEARS. SITE CUSTOMER SYSTEM AUTOMATIONS BETWEEN THEM PRODUCTS LOADED the whole skeleton standing // DAYS, NOT YEARS 36 THAT IS NOT THE SAME AS A BUSINESS MAKING MONEY. customers are still customers. that part is still your job. // BE STRAIGHT but the building - the part that used to take a year and a payroll - that's days now. 37 MOST PEOPLE STILL DON'T BELIEVE IT 90%+ OF THE BUSINESS AUTOMATED creates the customer system builds the new product connects the tools runs the whole thing between them still human // THE PROOF 38 THEY'RE NOT ENGINEERS. // NOT ENGINEERS 39 LEARN IT ONCE. CONNECT IT ONCE. YOU UNLOCK POSSIBILITIES YOU NEVER THOUGHT EXISTED. not "AI writes my emails." // THE DOOR Most people still standing outside arguing about which chatbot is best. 40 THE BEST TIME IN HISTORY TO START. I GENUINELY FEEL BAD FOR ANYONE SITTING THIS ONE OUT. something that has never happened before at this speed - and it's here. today. ready. // BEST TIME GO USE IT. DON'T WAIT UNTIL YOU HAVE TO. THE WHOLE BUILD - IN ORDER, SELF-PACED SKILLS MEMORY TOOLS THE TEAM BUILD IT'S ALL IN MY PROFILE what's the first job you'd hand your first AI employee? // GO USE IT

Transcript

I'm going to tell you exactly how to start a business with AI. From scratch. Longer than my usual, on purpose — the whole build, not tips. And if you already have a business, it's more urgent for you: your team has to learn everything you've already built. Most people build the business first, then a year later try to hand it to an AI — and spend weeks explaining what the business even is. That's onboarding a stranger. Forever. Flip the order. Bring them in on day one. Bring them in before there's anything to explain — and build it together. The handover already happened — a piece at a time, while you worked. And that takes time. The sooner you start — the sooner they're useful. If you already have a business, your day one is today. The clock starts the moment you stop working alone. You've heard about the one-person company worth a fortune. That's not one person doing everything. That's one person who never worked alone. Before anything else, one habit first. Stop typing. I'm serious. I've barely touched my keyboard in over two years. Everything I do with AI, I talk. I use a little voice tool. I use one called Voice Ink. There are plenty of them. You hold a key, you talk, it types for you — anywhere on your computer. My dashboard says that's saved me north of 700 hours. 700 hours. But here's why I'm telling you this: it's not about speed. When typing is the cost, you get lazy. You write one short line and then wonder why the AI gave you something generic. When talking is the cost, you tell it everything. The whole story, the why, the detail you'd never type. What you already tried. What "good" looks like. Exactly what your team runs on. The only rule that really matters: do everything with them. Not next to them. Every session hands it context. What you're building. Why this, not that. How you like it done. That's the currency. Context is the whole difference between an AI that guesses at your business and one that runs it. And you don't build it by sitting down one day to write some giant document nobody reads — you build it by working out loud, every day. So let's do the pieces. Because this is what nobody explains properly: skills. Written instructions your employee follows. Same as the one-pager you'd write for a new hire. Here's how we do this. Here's what good looks like. Here's what we never touch. Memory. And this is the one everybody gets wrong. It's not a mind. It's a file they write to and read back. If it didn't get written down, it's gone the next time you talk to them. And that's how people end up with an "employee" that has no idea what it did last month. Sounds like a flaw. It's the opposite. It means your business ends up written down in plain English — in a folder that belongs to you. Site structure.md. How-to-add-a-page.md. Brand-colours.md. Context. What they know right now — in front of them, this minute. Tools. What they're actually allowed to touch. Your site. Customer list. Calendar. More than one. This is what turns an assistant into a company. One owns the website. One owns the customers. One owns the money. Each in their own lane — so they never step on each other. Five ideas. In order. Not a computer science degree. Five ideas in order. Now watch the pieces do something. Day one: a website. You need a website. So you sit down and you build it together. And while it builds, it writes things down. Not in its head — in files you can open. Site-structure.md. How-to-add-a-page.md. Brand-colours.md. What it writes down. How the site is put together. How to add a page. How to swap a photo. Which colours are yours — and which aren't. The decisions you made — the things you told it you hate. Give him a name if you want. Call him Rack. Owns the website. The name is for you — it just makes him easier to think about. But be clear on what's actually happening here. This is where people get burned. Rack does not remember building your site. Nothing remembers. The write-up in your folder is the asset. You never document a year of decisions — documenting was the doing. You never document a year of decisions because documenting was the doing. So tomorrow you say, "change the headline on the pricing page." And it just works. Because the pricing page is written down. The write-up was the excuse. Then the boring half. The half that decides whether you actually make money. Customers are still customers. That part is still your job. But the building — the part that used to take a year and a payroll — that's days now. Most people still don't believe it. I've automated north of 90% of my business. Creates the customer system. Builds the new product. Connects the tools. Runs the whole thing between them. They're not engineers. They just understood the pieces. Same order I just gave you. Learn it once. Connect it once. You unlock possibilities you never thought existed. Not "AI writes my emails." Things you never would have hired for because you couldn't afford to find out. That's the door. Most people still standing outside arguing about which chatbot is best. The best time in history to start. Or to use this for what you're already doing. I genuinely feel bad for anyone sitting this one out. Because you're missing something that has never happened before at this speed — and it's here. Today. Ready. So go use it. Don't wait until you have to. I've got tens of hours laid out on all of this: the skills, the memory, the tools, the team build. In order, self-paced. So you jump straight to where you are. It's all in my profile. What's the first job you'd hand your first AI employee?