Why it worked
The post leverages a relatable "good deal" narrative, showcasing an affordable luxury (iced latte) in a desirable location (Paris), which likely resonated with viewers seeking budget-friendly travel or lifestyle tips.
Summary
The creator shares a photo of an iced latte from Cotti Coffee, highlighting that it cost only 2 euros in Paris. The post emphasizes the affordability and enjoyment of the drink.
Structure
- 1Showcase of an iced latte from Cotti Coffee.
- 2Highlighting the low price of 2 euros.
- 3Expressing appreciation for the drink and the experience in Paris.
Product placement
Cotti Coffee: ACTS - it is a coffee shop where the creator purchased an iced latte. Removing it would change what happens in the video. Cotti Coffee is the subject of the post.
On-screen text
2€ l'iced latte à Paris,
merci la vie