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@tamour64

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SoundTikTok sound · Dès Le Départ

Promoted product

Rhoderhodeskin.com

Skincare essentials developed by Hailey Rhode Bieber. Designed to nourish your skin barrier, giving instant dewy glow and improving the look of skin over time.

40 videos32 creators

Why it worked

The video taps into the excitement and anticipation surrounding a popular beauty brand's launch or restock at a major retailer, leveraging a specific date to create a sense of urgency and shared experience among potential customers.

Summary

The creator expresses excitement about encouraging everyone to go to Sephora on September 30th for Rhode products. They are shown preparing themselves for this event.

Structure

1Creator expresses excitement about Rhode products at Sephora.
2Sets the date: September 30th.
3Shows preparation/anticipation for the event.

Product placement

Rhode (skincare brand): ACTS - mentioned as the product the creator is excited to push people to buy at Sephora. Removing it would change the topic of the video. Sephora (beauty retailer): APPEARS - mentioned as the location where Rhode products will be available. Removing it would change the context of the purchase. Rhode: APPEARS - logo visible on screen. Removing it would not change what happens in the video.