FOX WEATHER

@foxweather

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FOX Weather

Download FOX Weather: Daily Forecasts by Fox News Network, LLC on the App Store. See screenshots, ratings and reviews, user tips, and more apps like FOX Weather…

6 videos

Why it worked

The video captures a relatable and visually striking event (heavy rain) that many viewers might experience. The inclusion of the FOX Weather logo and the call to action to download their app subtly promotes the service as a source for weather information during such events.

Summary

People in South Carolina are seen taking cover from heavy rain. The video shows individuals with umbrellas navigating flooded streets and seeking shelter.

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Transcript, structure and on-screen text

4 beats and 4 lines of on-screen text — the parts you need to write your own version.

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Original caption

☔️ TAKE COVER: As heavy rain impacted several areas of South Carolina on Thursday, people in Columbia navigated a messy afternoon trying everything to get out of the rain and under cover. #FOXWeather #weather #flooding #southcarolina #severeweather