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@calbankplc

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SoundTikTok sound · original sound - calbankplc

Promoted product

CalBank Abakade Promo

3 videos

Why it worked

The video effectively uses a soft-sell approach by focusing on customer rewards and excitement around winning money. The clear explanation of participation and prize structure, combined with enthusiastic presenters and audience reactions, makes the promotion engaging and understandable.

Summary

This video announces the launch of the CalBank Abakade Promo, a campaign designed to reward loyal customers. It explains how customers can participate by depositing GHS500 or more and maintaining it for 30 days for a chance to win prizes up to GHS100,000.

Structure

1Introduction and welcome to the Abakade Promo launch.
2Explanation of the Abakade concept and its staff-driven initiative.
3Details on how to participate: deposit GHS500+, maintain for 30 days.
4Information on prize tiers: monthly draws and a grand prize of GHS100,000.

Original caption

Missed the launch of the CalBank Abakade Promo? Here’s your chance to catch up! Here's how to participate: 1️⃣ Deposit GHS500 or more into your active CalBank account. 2️⃣ Maintain the deposit for at least 30 days. 3️⃣ Every additional GHS500 gives you another chance to win! Stand the chance to be one of 5️⃣ winners in each of the first two draws, or win the GHS100,000 Grand Prize in the final draw. #Abakade #CalBank #ForwardTogether

More from @calbankplc

Product placement

CalBank: It is a bank that offers financial services. It acts in this video by launching a promotional campaign called the Abakade Promo. Removing it would change the video's topic entirely.

Call to action

Deposit GHS500 or more into your active CalBank account. Maintain the deposit for at least 30 days. Every additional GHS500 gives you another chance to win! Stand the chance to be one of 5 winners in each of the first two draws, or win the GHS100,000 Grand Prize in the final draw.

On-screen text

Good afternoon, lades and Good afternoon ladies and gentlemen. Welcome to the Abakade launch. Abakade. Fully Active! We are here to find out what Abakade is all about. This initiative is an initiative driven by staff members yearning for a way to reward loyal customers. We are that we experienced and this is inside, customers promotion, grateful. My name is Stephen Essien and Head of Consumer Banking for CalBank. Today we launch Abakade promo. Abakade is very simple. It's a keyword that shows excitement. that shows love or winning moments. So today what we're doing is just to show customers that they can win with CalBank. All that you as a CalBank customer or as a new customer who loves CalBank. just open an account, deposit GHS500 or more into the account. Keep it for 30 days and you stand a chance of winning up to GHS100,000 Ghana Cedis. 5000 or 10,000 or 20,000 100,000. Monthly draw is 5000 per winner. And then at the end of the draw, the grand prize is GHS100,000 for one customer. This is the moment that we're AbaKade!!! AbaKade!!! FULLY ACTIVE!!!

Transcript

Good afternoon, ladies and gentlemen. Welcome to the Abakade launch. Abakade. Fully Active! We are here to find out what Abakade is all about. This initiative is an initiative driven by staff members yearning for a way to reward loyal customers. We are grateful that we experienced and this is inside, customers promotion, grateful. My name is Stephen Essien and Head of Consumer Banking for CalBank. Today we launch Abakade promo. Abakade is very simple. It's a keyword that shows excitement, that shows love or winning moments. So today what we're doing is just to show customers that they can win with CalBank. All that you as a CalBank customer or as a new customer who loves CalBank. just open an account, deposit GHS500 or more into the account. Keep it for 30 days and you stand a chance of winning up to GHS100,000 Ghana Cedis. 5000 or 10,000 or 20,000 100,000. Monthly draw is 5000 per winner. And then at the end of the draw, the grand prize is GHS100,000 for one customer. This is the moment that we're AbaKade!!! AbaKade!!! FULLY ACTIVE!!!