a little birdie tells me

@calbankplc

26.5K followers · usually 5.7K views a post

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SoundTikTok sound · Webkid (Shatta Music)

Promoted product

CalBank App

Deposit & win bigFind out moreWelcome to better bankingOpen an account todayGet a loan to support your goalsApply for loanBanking that moves with youDownload the CalBank App Deposit & win bigFind out moreWelcome to better bankingOpen an accountGet a loan to support your goalsApply for loanBanking that moves with youDownload the CalBank App Banking Made

7 videos

Why it worked

The video effectively demonstrated a common pain point (inconvenience of bank transfers) and provided a clear, step-by-step solution using the CalBank App, making it relatable and actionable for viewers.

Summary

The video demonstrates how to use the CalBank App to send money quickly and easily. It highlights the convenience of the app compared to traditional branch banking, emphasizing features like instant transfers and balance checks.

Structure

1Introduction to the problem of traditional banking
2Introducing the CalBank App as a solution
3Demonstrating the money transfer process step-by-step

Original caption

Your car wasn’t made for bank transfers. It’s for road trips and real moments. Send money in seconds with the CalBank App—no branch needed. #LifeSimplified #CalBank #ForwardTogether

More from @calbankplc

Product placement

CalBank App: ACTS - its interface is operated to send money and check balances. Removing it would change what happens in the video. CalBank: APPEARS - logo at the end. Removing it would not change what happens in the video.

Call to action

open your CalBank App and tap transfers

On-screen text

a little birdie tells me just to send money and check on your balance wow meanwhile the CalBank App is sitting pretty on your phone let me put you on today so open your CalBank App and tap transfers right there at the top choose your transfer type bank transfer mobile money whatever the person needs next select the account you're sending from and enter the beneficiary details the app validates the name instantly so you know the money is going to exactly the right person then enter the amount tap continue enter the OTP sent to your SMS or email and finish up with your pin and just like that money sent no queues, no traffic no fuel wasted driving to the branch CalBank has it all in one app

Transcript

a little birdie tells me just to send money and check on your balance wow meanwhile the CalBank App is sitting pretty on your phone let me put you on today so open your CalBank App and tap transfers right there at the top choose your transfer type bank transfer mobile money whatever the person needs next select the account you're sending from and enter the beneficiary details the app validates the name instantly so you know the money is going to exactly the right person then enter the amount tap continue enter the OTP sent to your SMS or email and finish up with your pin and just like that money sent no queues, no traffic no fuel wasted driving to the branch CalBank has it all in one app