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39.0Talking HeadStory Open hookFinance
Hook
He said he was going for the canes… and we thought he was joking. 😂
@calbankplc
27.9K followers · usually 6.8K views a post
Views
261.9K
Likes
37.9K
Comments
724
Shares
958
View velocity
+116.6K views over 4.8d · ~24.1K/day · 4 observations
Why it worked
The video uses humor and a relatable scenario (needing assistance) to subtly promote the CalBank App, implying its use simplifies banking and avoids such inconveniences.
Summary
A man is seen returning to a CalBank branch with canes, implying he needed them after not using the CalBank App. The video encourages viewers to download the app for easier banking.
Structure
- 1Man arrives at CalBank with canes
- 2Man jokes about needing canes
- 3Man returns to the branch with canes
- 4
Original caption
He said he was going for the canes… and we thought he was joking. 😂 Now he’s back at the branch with them! Ei menua, yɛdeɛ yɛre serɛ wo? 😭😂 If you’re still not using the CalBank App, this is your final warning. Download it from the App/Play store and enjoy easier banking📲 #LifeSimplified #CalBank #ForwardTogether
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