CalBank

@calbankplc

31.0K followers · usually 5.5K views a post

Views

116.6K

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18.8K

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SoundTikTok sound · original sound - calbankplc

Promoted product

CalBank App

Deposit & win bigFind out moreWelcome to better bankingOpen an account todayGet a loan to support your goalsApply for loanBanking that moves with youDownload the CalBank App Deposit & win bigFind out moreWelcome to better bankingOpen an accountGet a loan to support your goalsApply for loanBanking that moves with youDownload the CalBank App Banking Made

8 videos

Why it worked

The video uses humor and a relatable scenario to promote the CalBank app, highlighting its convenience and ease of use as an alternative to traditional banking methods. The use of a trending sound or meme format likely contributed to its reach.

Summary

A humorous skit depicts a person attempting to use canes at a bank, only to be told by a bank employee that they can check their balance on the CalBank app. The video encourages viewers to download the app for convenient banking.

Structure

1Man approaches bank with canes
2Bank employee questions his presence
3Customer reveals they have the CalBank app

Original caption

He came with the canes, but this time, someone was lucky😂😂 Customer: “I have the CalBank App.” Him: “Then why are you here? Go and check your balance on the app!” 😭 At least this one escaped the canes. 😂 Download the CalBank App from the App/Playstore and bank from wherever you are. #LifeSimplified #CalBank #ForwardTogether #fyp

More from @calbankplc

Product placement

CalBank: (a) it ACTS - the bank's interface is operated, it generates or edits something, a visible result comes from it, or someone says what it does for them. The video shows a person using the CalBank app to check their balance. Removing it would change what happens in the video. CalBank App: (a) it ACTS - the app's interface is operated, it generates or edits something, a visible result comes from it, or someone says what it does for them. The video shows a person using the CalBank app to check their balance. Removing it would change what happens in the video.

Call to action

Download the CalBank App from the App/Playstore and bank from wherever you are.

On-screen text

CalBank

Transcript

He came with the canes, but this time, someone was lucky😂😂 Customer: “I have the CalBank App.” Him: “Then why are you here? Go and check your balance on the app!” 😭 At least this one escaped the canes. 😂 Download the CalBank App from the App/Playstore and bank from wherever you are. #LifeSimplified #CalBank #ForwardTogether #fyp