THE BEST THING

@jlcosmetics.co

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SoundTikTok sound · original sound - jlcosmetics.co

Promoted product

JL Cosmetics

Your high-performance makeup bestie. Our brand was founded to create a space for everyone in beauty. We are queer-owned, and based out of Toronto.

Why it worked

The video taps into the relatable experience of unexpected success and the challenges it brings, using a popular influencer's name to draw viewers in. The creator's vulnerability and honest reflection on the near-disaster, followed by their resilience and preparedness, creates an engaging narrative.

Summary

The creator recounts how a review by influencer Mikayla Nogueira in 2022 nearly overwhelmed their small business due to unexpected demand, leading to stockouts and disappointed customers. Despite the initial chaos, the experience ultimately forced them to improve their systems and prepare for future growth, and they are now ready for a potential second review.

Structure

1Recounting a past business challenge
2Explaining the impact of a viral review
3Describing the overwhelming demand and its consequences
4

Original caption

What REALLY happened when Mikayla Nogueira reviewed my small business 👀💅

More from @jlcosmetics.co

Product placement

Mikayla Nogueira (influencer) reviewed Jean-Luc Cosmetics' products. Jean-Luc Cosmetics (creator's business) sells makeup products, specifically lip products based on the packaging. The video shows the creator holding a pink lip product and a box of lip products. The creator's business name is JL Cosmetics. The creator's handle is @jlcosmetics.co. The creator's bio link is jlcosmetics.co.

On-screen text

THE BEST THING TO MY BUSINESS WAS ALSO ONE OF THE WORST. THE YEAR WAS 2022 AND MISS MICHAELA PRODUCTS AND WITHIN WE WERE BASICALLY NOW, IT WAS DON'T GET ME WRONG, BUT IT WAS ALSO TERRIFYING. TINY BUSINESS WITH WAY MORE ORDERS FOR. PEOPLE WERE DISAPPOINTED. AND IT HONESTLY HOW MUCH GROWTH WE STILL NEEDED A BUSINESS. I WOULDN'T CHANGE WORLD BECAUSE IT BUILD BETTER SYSTEMS, CARRY MORE INVENTORY, AND ACTUALLY PREPARE BEEN DREAMING ABOUT. FAST FORWARD TO TODAY. OH, BABY, SO, MICHAELA, IF YOU'RE WATCHING, ROUND 2, OUR SHELVES ARE STOCKED THIS TIME. BYE.

Transcript

THE BEST THING TO MY BUSINESS WAS ALSO ONE OF THE WORST. THE YEAR WAS 2022 AND MISS MICHAELA PRODUCTS AND WITHIN WE WERE BASICALLY NOW, IT WAS DON'T GET ME WRONG, BUT IT WAS ALSO TERRIFYING. WE WERE A TINY BUSINESS WITH WAY MORE ORDERS FOR. PEOPLE WERE DISAPPOINTED. AND IT HONESTLY HOW MUCH GROWTH WE STILL NEEDED A BUSINESS. I WOULDN'T CHANGE WORLD BECAUSE IT BUILD BETTER SYSTEMS, CARRY MORE INVENTORY, AND ACTUALLY PREPARE BEEN DREAMING ABOUT. FAST FORWARD TO TODAY. OH, BABY, SO, MICHAELA, IF YOU'RE WATCHING, ROUND 2, OUR SHELVES ARE STOCKED THIS TIME. BYE.