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All breakouts
3.2Talking Head
Hook
CAN WE TALK
@jlcosmetics.co
116.8K followers · usually 1.5K views a post
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Why it worked
The video taps into a common frustration within the creator economy by questioning established PR practices. It offers a contrarian viewpoint from a brand founder, making it relatable and sparking discussion.
Summary
The creator, founder of Jean-Luc Cosmetics, argues that brands should rotate who they send PR to, rather than consistently sending to the same creators. They believe this practice creates an echo chamber and prevents new talent from getting exposure, ultimately making marketing stale. The creator questions whether PR should reward existing creators or offer opportunities to new ones.
Structure
- 1Introduction to the topic of creators being removed from PR lists
- 2Statement that not all brands need a permanent PR list
- 3Explanation of the creator's intentional rotation strategy for their brand
- 4Critique of the echo chamber effect from sending PR to the same creators
- 5Question about whether PR should reward existing creators or new talent
Original caption
Because sometimes, it’s just about variety! Brands aren’t new to getting constructive feedback- and honestly, sometimes that’s the best form of feedback! It’s very easy to have blind spots when it comes to your brand + product, and sometimes, new perspectives help you indentify them! So if you’ve ever been receiving products from a brand, and they all of a sudden stopped sending to you- don’t panic! It’s likely just their strategy for bringing new faces and perspectives to the brand :) HAVING SAID THAT- there definitely ARE some cases where people have been removed for a bad review, in which case, the brand likely needs to be more objective and remove their emotions from business. Just my opinion! What do you guys think???
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