@jlcosmetics.co — 4x breakout

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BEAUTY INDUSTRY HOT

@jlcosmetics.co

116.7K followers · usually 1.7K views a post

Views

5.5K

Likes

353

Comments

Why it worked

The video taps into a prevalent frustration within the beauty community regarding shade inclusivity, framing it as a deliberate marketing tactic. This controversial take is likely to spark debate and engagement, driving views and shares.

Summary

The video discusses the beauty industry's practice of releasing complexion products without adequate shade ranges, suggesting it's done intentionally to generate controversy and attention. The creator argues that brands have the resources to create inclusive products from the start but choose not to, using the resulting backlash to their advantage.

Structure

1Introduction to the topic: beauty industry's lack of shade range inclusivity
2Questioning if this is intentional for attention
3Explaining the 'rage bait' strategy
4Brands can fix the problem but choose not to
5The intentionality behind non-inclusive launches
6Call to stop giving attention to these brands

On-screen text

BEAUTY INDUSTRY HOT TAKE STILL RELEASING COMPLEXION PRODUCTS AND NOT GETTING THE SHADE RANGES RIGHT THE FIRST TIME I THINK IT'S ON PURPOSE. HI SO YEAH, YOU ATE WITH THAT. BRANDS ABSOLUTELY HAVE AND BUDGET TO EVERY SINGLE ONE OF THEIR LAUNCHES. THEY? IN A SOCIETY WHERE RAGE BAIT OF ATTENTION. WITH THAT INTENTION COMES THE ABILITY TO FIX THE PROBLEM. BY THAT IS BY A BRAND RELEASING A NON- INCLUSIVE LINE, REACTION IT'S GONNA DOING SO, THEM THE OPPORTUNITY TO GO BACK TO THE LAB, FIX THE PROBLEM AND RELAUNCH AN THAT THEY SHOULD THE BEGINNING. THESE BRANDS HAVE BUDGET AND ABILITY BECAUSE AS A BRAND FOUNDER MYSELF, COST THAT GO INCLUSIVE LINE. IT'S ALL INTENTIONAL. THEY DON'T CARE. WE NEED TO THE ATTENTION THAT DESPERATELY CRAVE. WHAT DO YOU GUYS THINK?

Original caption

@hannah campbell bestie u ate with this #beautycommunity