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All breakouts
3.6Talking Head
Hook
BEAUTY INDUSTRY HOT
@jlcosmetics.co
116.8K followers · usually 1.5K views a post
Views
5.5K
Likes
353
Comments
4
Shares
1
Why it worked
The video taps into a prevalent frustration within the beauty community regarding shade inclusivity, framing it as a deliberate marketing tactic. This controversial take is likely to spark debate and engagement, driving views and shares.
Summary
The video discusses the beauty industry's practice of releasing complexion products without adequate shade ranges, suggesting it's done intentionally to generate controversy and attention. The creator argues that brands have the resources to create inclusive products from the start but choose not to, using the resulting backlash to their advantage.
Structure
- 1Introduction to the topic: beauty industry's lack of shade range inclusivity
- 2Questioning if this is intentional for attention
- 3Explaining the 'rage bait' strategy
- 4Brands can fix the problem but choose not to
- 5The intentionality behind non-inclusive launches
- 6Call to stop giving attention to these brands
On-screen text
BEAUTY INDUSTRY HOT
TAKE
STILL RELEASING COMPLEXION
PRODUCTS
AND NOT GETTING
THE SHADE RANGES
RIGHT THE FIRST
TIME
I THINK IT'S
ON PURPOSE. HI
SO YEAH, YOU
ATE WITH THAT.
BRANDS ABSOLUTELY HAVE
AND BUDGET TO
EVERY SINGLE ONE
OF THEIR LAUNCHES.
THEY?
IN A SOCIETY
WHERE RAGE BAIT
OF ATTENTION.
WITH THAT INTENTION
COMES THE ABILITY
TO FIX THE PROBLEM.
BY THAT IS
BY A BRAND
RELEASING A NON-
INCLUSIVE LINE,
REACTION IT'S GONNA
DOING SO,
THEM THE OPPORTUNITY
TO GO BACK
TO THE LAB,
FIX THE PROBLEM
AND RELAUNCH AN
THAT THEY SHOULD
THE BEGINNING.
THESE BRANDS HAVE
BUDGET AND ABILITY
BECAUSE AS A
BRAND FOUNDER MYSELF,
COST THAT GO
INCLUSIVE LINE.
IT'S ALL INTENTIONAL.
THEY DON'T CARE.
WE NEED TO
THE ATTENTION THAT
DESPERATELY CRAVE.
WHAT DO YOU GUYS THINK?
Original caption
@hannah campbell bestie u ate with this #beautycommunity
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