AAH, J

@jlcosmetics.co

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Selling · Other Product

Jean-Luc Cosmeticsseen in 2 videos →https://jlcosmetics.co ↗

Why it worked

The video likely resonated with viewers by addressing a common frustration with the beauty industry's lack of shade inclusivity, particularly from smaller brands that are actively trying to be more representative. The creator's personal story and direct approach likely built trust and engagement.

Summary

The creator discusses how smaller brands with limited budgets are able to create inclusive product lines by actively seeking feedback from diverse customers. They contrast this with larger brands that may not prioritize inclusivity despite having more resources.

Structure

1Introduction to the problem of shade inclusivity
2Critique of brands that don't offer inclusive shades
3Explanation of how smaller brands overcome budget limitations
4Creator's personal experience developing inclusive products
5Call to action to try their products

Product placement

Golloria (brand): ACTS - The video discusses Golloria's products and their shade range. Removing the name would change the context of the discussion. Jean-Luc Cosmetics (brand): ACTS - The creator is discussing their own brand's products and their development process. Removing the name would change the context of the discussion. TikTok (platform): APPEARS - The video is posted on TikTok, but the platform itself is not being promoted or used as a tool within the video's narrative. Removing the platform would not change the video's content.

Original caption

@golloria we’d love for you to try our powders ❤️ #SmallBusiness #golloria #settingpowders

More from @jlcosmetics.co

Their other posts in the index, biggest breakout first.

Call to action

I would love to send you our powders if you're interested. I really think you love them.

On-screen text

AAH, J CONTUR THE DARKEST SHADE. BRANDS WITH SMALLER BUDGETS, LESS MARKETING HAVE FIGURED OUT HOW ON ACTUAL DEEP SKIN. AT WHAT POINT ARE WE GOING TO START CALLING THIS WHAT IT IS? THESE BRANDS ARE RAGE BAITING FOR REACTION. THERE IS NO OR EXCUSE WHY A COUPLE OF THEIR GONDOLAS TO ENSURE THAT EACH COLLECTION IS TRULY INCLUSIVE. THESE BRANDS HAVE MILLIONS AND MILLIONS BUDGET, THAT THEY CAN'T MAKE IT HAPPEN, ACTIVELY CHOOSING TO NOT MAKE IT HAPPEN. FOUNDER MYSELF, COSTS THAT GO INTO BRINGING A PRODUCT TO MARKET. FOR EXAMPLE, WITH OUR FACE POWDERS, WE BROUGHT 7 SHADES TO MARKET WITH A LIMITED BUDGET. WE DON'T HAVE CONSULTANTS TO COME AND HELP US CREATE OUR SHADE RANGE. SO INSTEAD, I SENT OUR LAB SAMPLES TO REAL WHO HAVE DIFFERENT SKIN TONES AND I DO. AND I LISTENED AND I TOOK THE LAB. SO ON MY SMALL BUDGET, I CREATE A MEDIUM SETTING POWDER, A MEDIUM DEEP PEACH BRIGHTENING POWDER, A MEDIUM DEEP GOLDEN BRIGHTENING POWDER AND A MEDIUM DEEP SETTING POWDER. DO NOT ALLOW MAKE YOU THINK ABLE TO BRING INCLUSIVE PRODUCTS TO THEY HAVE THE BUDGET, THEY HAVE THE GAUNTLET SPACES. THEY JUST DON'T CARE. AND GOLLORIA, I WOULD LOVE OUR POWDERS IF I REALLY THINK YOU LOVE THEM. SORRY THAT THIS YOU. BYE.

Transcript

AAH, J CONTUR THE DARKEST SHADE. BRANDS WITH SMALLER BUDGETS, LESS MARKETING HAVE FIGURED OUT HOW ON ACTUAL DEEP SKIN. AT WHAT POINT ARE WE GOING TO START CALLING THIS WHAT IT IS? THESE BRANDS ARE RAGE BAITING FOR REACTION. THERE IS NO OR EXCUSE WHY A COUPLE OF THEIR GONDOLAS TO ENSURE THAT EACH COLLECTION IS TRULY INCLUSIVE. THESE BRANDS HAVE MILLIONS AND MILLIONS BUDGET, THAT THEY CAN'T MAKE IT HAPPEN, ACTIVELY CHOOSING TO NOT MAKE IT HAPPEN. FOUNDER MYSELF, COSTS THAT GO INTO BRINGING A PRODUCT TO MARKET. FOR EXAMPLE, WITH OUR FACE POWDERS, WE BROUGHT 7 SHADES TO MARKET WITH A LIMITED BUDGET. WE DON'T HAVE CONSULTANTS TO COME AND HELP US CREATE OUR SHADE RANGE. SO INSTEAD, I SENT OUR LAB SAMPLES TO REAL WHO HAVE DIFFERENT SKIN TONES AND I DO. AND I LISTENED AND I TOOK THE LAB. SO ON MY SMALL BUDGET, I CREATE A MEDIUM SETTING POWDER, A MEDIUM DEEP PEACH BRIGHTENING POWDER, A MEDIUM DEEP GOLDEN BRIGHTENING POWDER AND A MEDIUM DEEP SETTING POWDER. DO NOT ALLOW MAKE YOU THINK ABLE TO BRING INCLUSIVE PRODUCTS TO THEY HAVE THE BUDGET, THEY HAVE THE GAUNTLET SPACES. THEY JUST DON'T CARE. AND GOLLORIA, I WOULD LOVE OUR POWDERS IF I REALLY THINK YOU LOVE THEM. SORRY THAT THIS YOU. BYE.