POV: me and the boys go shopping

@drsquatch

1.7M followers · usually 77.3K views a post

Views

911.2K

Likes

26.5K

Comments

1.1K

Shares

2.7K

SoundTikTok sound · original sound - memescreens

Promoted product

Dr. Squatch Wood Barrel Bourbon soap

Wood Barrel Bourbon soap is a natural bar for men with a warm, bourbon-inspired scent and exfoliating blend of cinnamon, sandalwood, and amber. Order to...

Why it worked

The video leverages a popular meme format (POV: me and the boys) with cute kittens and a recognizable product to create relatable and shareable content.

Summary

A humorous video shows kittens with shopping carts in a store aisle, placing Dr. Squatch Wood Barrel Bourbon soap into their carts. The video uses a popular meme format to depict a shopping trip.

Structure

1Kitten with shopping cart appears
2Kitten places soap in cart
3Second kitten appears and also shops
4Third kitten joins the shopping trip
5

Original caption

When it comes to soap, I'm not kitten around #drsquatch #soap #shopping #boys #bodywash

More from @drsquatch

Product placement

Dr. Squatch Wood Barrel Bourbon soap: ACTS - it is shown being placed into a shopping cart, and is the subject of the video's premise. Removing it would change what happens in the video. Dr. Squatch logo: APPEARS - it is part of the product packaging. Removing it would not change what happens in the video.