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6.7Silent UGCPOV / Skit hookLifestyle
Hook
POV: me and the boys go shopping
@drsquatch
1.6M followers · usually 48.4K views a post
Views
321.8K
Likes
9.0K
Comments
561
Shares
973
Promoted product
Dr. Squatch Wood Barrel Bourbon soap
Why it worked
The video leverages a popular meme format (POV: me and the boys) with cute kittens and a recognizable product to create relatable and shareable content.
Summary
A humorous video shows kittens with shopping carts in a store aisle, placing Dr. Squatch Wood Barrel Bourbon soap into their carts. The video uses a popular meme format to depict a shopping trip.
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Transcript, structure and on-screen text
5 beats and 2 lines of on-screen text — the parts you need to write your own version.
Original caption
When it comes to soap, I'm not kitten around #drsquatch #soap #shopping #boys #bodywash
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