Product placement
SKIMS: ACTS - a clothing brand that sells shapewear, loungewear, and apparel. Its interface is operated by being displayed in a retail store setting, and its products are shown and available for purchase. Removing SKIMS would change what happens in the video because the video is about the opening of a SKIMS store. SKIMS: APPEARS - logo on the store exterior and interior. Removing these logos would not change what happens in the video.