THIS IS A

@bribri_is_wheezy

114.3K followers · usually 3.2K views a post

Views

52.6K

Likes

1.9K

Comments

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SoundTikTok sound · original sound - bribri_is_wheezy

Why it worked

The video uses a humorous and unexpected premise to grab attention. By directly addressing a niche audience ('that dad') and delivering a surprising, albeit fabricated, piece of 'news,' it creates a sense of intrigue and shareability.

Summary

The creator addresses a specific type of dad who rides with his baby in the front of his bicycle. She states that all production orders and shipments for baby bicycles in the world have been cancelled, implying this information is not worth researching.

Structure

1Addressing a specific dad
2Announcing cancellation of baby bicycle production
3Stating the news is not worth researching

On-screen text

THIS IS A MESSAGE FOR THAT DAD WHO RIDES WITH HIS BABY IN HIS BICYCLE. THAT DAD, IF YOU'RE NOT HIM, YOU DON'T HAVE TO WORRY. YOU CAN SCROLL ON. OKAY, DAD, I JUST WANTED TO LET YOU ACTUALLY CANCELLED ALL PRODUCTION ORDERS. SHIPMENTS FOR ALL THE BABY BICYCLES IN THE WORLD. DON'T EVEN NEED I KNOW IT FOR A FACT. NOT WORTH YOUR TIME RESEARCHING

Transcript

This is a message for that dad who rides with his baby in his bicycle. That dad, if you're not him, you don't have to worry. You can scroll on. Okay, Dad, I just wanted to let you actually cancelled all production orders. Shipments for all the baby bicycles in the world. Don't even need, I know it for a fact. Not worth your time researching.