Why it worked
The video likely resonated with #plannertok by providing a clear visual comparison of popular planner sizes, directly addressing a common interest within that community.
Summary
The video displays a collection of planners of various sizes, held by a person. The planners are shown from top to bottom, highlighting their different dimensions.
Structure
- 1Introduction of planners
- 2Display of Sterling Ink passport
- 3Display of Sterling Ink A6
- 4Display of Hobonichi Weeks
- 5Display of Aura Estelle B6
- 6Comparison of sizes
Product placement
Sterling Ink passport: appears as a planner, removing it would not change what happens in the video.
Sterling Ink A6: appears as a planner, removing it would not change what happens in the video.
Hobonichi Weeks: appears as a planner, removing it would not change what happens in the video.
Aura Estelle B6: appears as a planner, removing it would not change what happens in the video.
On-screen text
Sterling Ink passport
Sterling Ink A6
Hobonichi Weeks
Aura Estelle B6