What I Ordered vs.

@justtiathings

4.5K followers · usually 1.1K views a post

Views

171.6K

Likes

4.1K

Comments

200

Shares

202

SoundTikTok sound · original sound - 2000spophits

Promoted product

Hobonichi Techo 2027 Weeks

The Weeks is a slim, long wallet-sized planner with weekly pages on the left and grid memo pages on the right.This softcover book is easy to flip through the pages and grasp in your hand. This beautifully uplifting pastel purple offers a sophisticated design that isn't overly sweet. Smooth is a series of Weeks that is characterised by their unique colors and the puffy texture of their soft covers, which sit comfortably in your hand.

Why it worked

The video taps into the common consumer frustration of receiving a product that doesn't match expectations, particularly with color variations, making it relatable and shareable.

Summary

The creator ordered a Hobonichi Techo 2027 Weeks planner in "Lavender Milk" but received a different color. The video shows the "what I ordered" image from Amazon versus the "what I got" actual product, indicating a discrepancy and the creator's intention to return it.

Structure

1Show ordered product image
2Show received product
3Highlight color difference

Original caption

Hobonichi Weeks in Lavender Milk. Needless to say I’ll be returning this one. I guess the color was in the description 🤷🏻‍♀️ #plannertok #hobonichi #hobonichiweeks @Hobonichi Techo Official

More from @justtiathings

Product placement

Hobonichi Techo 2027 Weeks - Smooth: Lavender Milk (English Edition) (Full & Slim, January Start) ACTS - it is a planner that is being shown and reviewed. Removing it would change what happens in the video. Hobonichi Techo Official ACTS - it is the official account for the product being reviewed. Removing it would change the context of the video.

On-screen text

2027 What I Ordered vs. What I Got 2027 LIFE of BOOK HOBONICHI TECHO 2027 English Edition Over 10 million LONG LIFE DESIGN Weeks Monday Start Weekly Type View the whole week at a glance Memo Pages Blank guided sheets for lots of writing Japanese English January Start From January to December 2027 OPEN Smooth: Lavender Milk (January start) (Weeks) ¥3,850 (¥3,500+tax) This is for illustrative purposes only. Actual product may differ slightly. Hobonichi Techo is a Life Book. Hobonichi Techo 2027 Weeks Double-page layout A weekly calendar on the left page, a daily calendar on the right page. Subtle date 10 separates various types of information. Memo Pages For writing notes and drawing graphs and diagrams. Daily Quote Includes 73 additional quote pages in the back of book. Mini calendar