Grant Grant Cardone

@thisisalexiss

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SoundTikTok sound · Idyllic jazz bossa nova with piano and guitar(1298871)

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Grant Cardonegrantcardone.com ↗

Why it worked

The video works by contrasting Grant Cardone's past advice with his current advice, creating a narrative of hypocrisy or evolution that sparks curiosity and encourages engagement. The mention of lawsuits adds a controversial element that drives discussion.

Summary

This video discusses the business and financial advice of Grant Cardone, highlighting the evolution of his messaging from saving money to spending it, and his ventures in real estate and sales courses. It also touches upon a class-action lawsuit against him and his companies.

Structure

1Introduction of Grant Cardone and his businesses
2Contrasting his past advice on saving money with his current advice on spending
3Discussion of Cardone Capital and his sales courses
4Mention of lawsuits and legal issues
5Conclusion about his empire and future content

Product placement

Grant Cardone (person) - appears in video clips and is discussed as the subject of the video. His actions and statements are central to the content. Removing him would fundamentally change the video. Cardone Capital (company) - appears on screen as a website and is discussed as Grant Cardone's real estate investment firm. It is a key part of his business empire. Removing it would change the context of the video. Cardone University (product) - appears on screen as a product being sold. It is a sales course. Removing it would change the video. Sales Fundamentals (product) - appears on screen as a product being sold. It is a sales course. Removing it would change the video. Business Builder Certification (product) - appears on screen as a product being sold. It is a business certification. Removing it would change the video.

Original caption

I haven’t made my mind up about him yet,, but I’m interested to learn more. What do u think of Grant?? #highticketsales #grantcardone #fyp #billionaire https://grantcardone.com/ https://finance.yahoo.com/news/grant-cardone-5-most-controversial-123520296.html https://www.tiktok.com/@grantcardone/video/7331479710406315306 https://www.youtube.com/watch?v=G1jwnanXcfI&t=35s https://en.wikipedia.org/wiki/Grant_Cardone https://store.grantcardone.com/collections/cardoneuniversity https://www.youtube.com/watch?v=xSr5kxLd0RA https://www.youtube.com/watch?v=a46_L20GrD8 https://cardonecapital.com/overview/ https://businessmodelcanvastemplate.com/blogs/brief-history/cardone-capital-brief-history https://www.youtube.com/watch?v=jhzq8WCufDk https://www.youtube.com/watch?v=lVzEgdfeQiA&t=23153s https://law.justia.com/cases/federal/appellate-courts/ca9/23-3512/23-3512-2025-06-10.html#CapCut

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On-screen text

00:00 Grant 00:01 Grant Cardone 00:01 billionaire 00:02 owner and self-proclaimed 00:04 Robinhood. 00:06 This is what he said 00:07 under oath 00:08 in a July 17th 00:09 deposition. 00:10 Class action litigation 00:11 running 00:12 wild 00:13 on small business 00:14 men like myself 00:15 and women. 00:16 Plumbers, chiropractors, contractors, 00:17 contractors. 00:18 This is going 00:19 crazy. 00:20 But who is he? 00:22 Grant Cardone is the CEO 00:23 of Cardone Capital. 00:24 A real estate investment firm 00:25 that manages 00:26 multi-billion dollar portfolios. 00:28 And he sells sales courses. 00:31 His social media presence 00:33 began in 2008 00:34 and slowly evolved 00:35 into him flaunting his private 00:36 jets, and expensive 00:37 cars, 00:38 lavish lifestyle, 00:39 or teaching you aggressive sales tactics 00:40 and financial advice. 00:41 00:42 00:43 claims 00:44 starting your own small business 00:45 is the dumbest 00:46 most selfish thing 00:47 you can do. 00:48 I wouldn't go start a new business 00:49 dumbest 00:50 most selfish 00:51 could get over 00:52 "my own business" 00:54 enlightening. 00:55 He says, 00:56 Most of the 32 million small businesses 00:57 in America are 00:58 bad businesses 00:59 that turn owners into both 01:00 the slave 01:01 and the master 01:02 with no return. 01:03 And listen. 01:04 I am not here to attest 01:05 to the validity 01:06 of this claim, 01:07 but I do want you to know 01:08 that he too 01:09 is a small business owner. 01:10 Or at least 01:11 the version of himself 01:12 that's under oath. 01:13 01:14 01:17 01:18 01:19 Back in 2011, 01:20 Grant Cardone emphasized that 01:21 the average person should save money. 01:22 Think, spend $10, save $10 01:23 and leave it untouched 01:24 in order to build wealth. 01:25 01:27 Second thing. 01:28 Bank cash. 01:29 You have to bank cash. 01:30 01:31 01:32 save as much money 01:33 as you spend. 01:34 For years later, 01:35 in 2015, 01:36 he was saying the opposite. 01:37 Spend every single dollar 01:38 you make 01:39 in order to fuel the pressure to go out 01:40 and earn more. 01:41 01:42 01:43 01:44 01:45 01:46 Spend it all 01:47 so you can exhaust this need to spend 01:48 and find out, oh my God. 01:49 01:50 Oh my God, I got to go out and get money. 01:51 01:52 01:53 01:54 01:55 Then, 01:56 in 2016, 01:57 he launched Cardone Capital. 01:58 01:59 A company that lets everyday 02:00 investors put their money 02:01 into large-scale 02:02 real estate deals. 02:03 02:04 Suddenly, 02:05 his message shifted 02:06 from save all your money 02:07 to spend all your money 02:08 possibly 02:09 in its funds. 02:10 02:11 02:12 allegedly. 02:13 And funny enough, 02:14 this man collects lawsuits 02:15 like I collect 02:16 Chachkis. 02:17 02:18 02:19 02:20 02:21 02:22 02:23 02:24 02:25 02:26 02:27 02:28 02:29 02:30 02:31 02:32 02:33 02:34 02:35 02:36 02:37 02:38 Yes. 02:39 02:40 02:41 02:42 02:43 02:44 02:45 02:46 02:47 02:48 02:49 02:50 02:51 02:52 02:53 02:54 Uncle G's empire is a can of worms. 02:55 So I plan on going deeper into his background and all these lawsuits 02:56 in my next 02:57 video. 02:58 Let me know what you think of Grant Cardone or what you've heard about him. 02:59 03:00 03:01 03:02 03:03 03:04 03:05 03:06 03:07 03:08 03:09 03:10 03:11 03:12 03:13 Peace.

Transcript

Grant Grant Cardone billionaire owner and self-proclaimed Robinhood. This is what he said under oath in a July 17th deposition. Class action litigation running wild on small business men like myself and women. Plumbers, chiropractors, contractors, contractors. This is going crazy. But who is he? Grant Cardone is the CEO of Cardone Capital. A real estate investment firm that manages multi-billion dollar portfolios. And he sells sales courses. His social media presence began in 2008 and slowly evolved into him flaunting his private jets, and expensive cars, lavish lifestyle, or teaching you aggressive sales tactics and financial advice. claims starting your own small business is the dumbest most selfish thing you can do. I wouldn't go start a new business dumbest most selfish could get over "my own business" enlightening. He says, Most of the 32 million small businesses in America are bad businesses that turn owners into both the slave and the master with no return. And listen. I am not here to attest to the validity of this claim, but I do want you to know that he too is a small business owner. Or at least the version of himself that's under oath. Back in 2011, Grant Cardone emphasized that the average person should save money. Think, spend $10, save $10 and leave it untouched in order to build wealth. Second thing. Bank cash. You have to bank cash. save as much money as you spend. For years later, in 2015, he was saying the opposite. Spend every single dollar you make in order to fuel the pressure to go out and earn more. Spend it all so you can exhaust this need to spend and find out, oh my God. Oh my God, I got to go out and get money. Then, in 2016, he launched Cardone Capital. A company that lets everyday investors put their money into large-scale real estate deals. Suddenly, his message shifted from save all your money to spend all your money possibly in its funds. allegedly. And funny enough, this man collects lawsuits like I collect Chachkis. Yes. Uncle G's empire is a can of worms. So I plan on going deeper into his background and all these lawsuits in my next video. Let me know what you think of Grant Cardone or what you've heard about him. Peace.