The creator leverages a strong, controversial opinion about a perceived pyramid scheme, using a high price point ($15,000) to create shock value and draw viewers in. The content taps into a common distrust of multi-level marketing and aspirational lifestyle marketing, making it relatable and shareable for those who are wary of such practices.
Summary
The creator discusses Shelby Haas and her "Women & Wealth" summit, which she alleges is a pyramid scheme. The summit costs $15,000 for a ticket and focuses on teaching women to sell courses and become better sales reps, which the creator argues is an intangible product. The creator contrasts this with traditional pyramid schemes that at least have tangible products, and advises viewers to be cautious about where they invest their money.
Structure
1Introduction of Shelby Haas and accusation of pyramid scheme
2Description of the "Women & Wealth" summit and its high ticket price
3Critique of the summit's focus on selling courses and intangible products
4
Original caption
I can make so many videos about this. Lmk if u find this as fascinating as I do #mlmtiktok #shelbyhaas #womenandwealthsummit2026 #shesellsacademy #fyp
More from @thisisalexiss
More breakout videos from this creator.
Comparison to traditional MLM schemes and the concept of recruitment
5Personal anecdote about fascination with pyramid schemes
6Warning to viewers about investing in such schemes
Product placement
Shelby Haas (ACTS): Hosts the "Women & Wealth" summit, which appears to be a sales training event. She also sells "SheSells Academy," a sales certification program. Removing her name would change what happens in the video as she is the central figure and promoter. She also appears to be selling a PDF download related to her sales training. She is the product being promoted.
Call to action
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Transcript
There's this woman named Shelby Haas and I believe that she's running what could be Shelby's biggest pyramid scheme. This is the event that she hosted over the weekend called Women and Wealth. Tickets range from $750 to $15,000. You heard that right, $15,000. And you might be wondering, what is $15,000 buy me at this convention? I mean, sounds amazing. You get to watch her sell you a course. Of course. Because what else would it be? You get to watch an entire weekend full of empowered and motivated women teach you how to sell your courses better. And on top of that, to make you feel even better about yourself, if you were able to purchase the $15,000 ticket, you were placed in the generational wealth category. On her website, it says that she's devoted to selling the number one sales certification to make better at home sales reps by fostering community and supporting success. And I've never heard something more vague in my life. The baffling part about this is that this is the textbook definition of a multi-level marketing scheme in the making. Because what happens is she sells these courses that teach you how to become a better sales rep and what you can do is go find an actual sales job or work for her company as a coach for Tier 2. And if you want to sell courses, you can go find an actual sales job or work for her company as a coach for Tier 3 of SheSells Academy, which is where our students get prepped to practice selling an offer in order to graduate the program. And if you were to think about it, if you were to sell courses and then teach people how to sell the same exact course, what you're essentially doing is recruiting people. And the more people that you recruit, the more it starts to look like a pyramid. And what's fascinating about this is that in a traditional MLM, you'll have people selling knives, selling insurance, shampoo and conditioner, skincare products, leggings. There is an actual product that these people build community on that they're selling and getting other people to buy the same exact product. But in this particular case, Shelby is the product. She's selling herself and this is something that I have never seen before because I have a deep fascination for pyramid schemes and rather than selling you an actual tangible thing, she's selling a PDF download. The PDF download is talking to you about her verbage and how she sells and how to make yourself better at home sales reps. But at the same time, if you go on her Instagram, it's more about the cars that she drives, the vacations that she takes and how much money that she makes and how many people she's been able to support in their success. So, you know, there's nothing really there besides, you know, her lifestyle. She's just selling you her lifestyle. And honestly, leave it to Jen Z to fall for a pyramid scheme that doesn't even have an actual product attached to it. It would be us. It would literally be us. Shelby Haas sells academy pens out the way I think it does. Its primary focus is going to be manipulating young women into thinking that they too can have the lifestyle that Shelby has. And the slimy thing about pyramid schemes is the fact that the people at the top make exorbitant amounts of money, while the people at the bottom are constantly reinvesting into their quote-unquote business to try and make it just like them. But at the end of the day, if you're not recruiting tons of people, you're not going to see the same amount of money. And this is a message to all of the women who spent $15,000 on a weekend of panelists, I just want to ask you, truly think about where you're putting your money because imagine how far $15,000 would have gone into actual business. Selling courses on how to sell courses and become a better sales rep is really the most intangible thing that you could ever do for yourself. And if you want to market yourself on social media, there's a free resource online that you can go find. There's no need to be giving this money to a woman whose only thing she looks at is you as a dollar sign. Genuinely. So, be careful, stay safe. Don't fall for this BS because it is truly disheartening to see that people my age are still falling for pyramid schemes.
