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3.2Talking HeadOther hookEntertainment
Hook
WELL IT'S ABOUT
@carterpcs
7.0M followers · usually 1.4M views a post
Views
4.6M
Likes
429.2K
Comments
5.4K
Shares
2.1K
Why it worked
The creator's relatable origin story of starting a niche hobby on TikTok and the unexpected positive audience response creates a compelling narrative that encourages viewers to follow along.
Summary
The creator, Carter "PCS" Smith, reflects on his journey of consistently posting tech videos daily for over six years. He started this habit in 8th grade when building a PC wasn't popular, and decided to share his thoughts on various tech products and stories on TikTok instead, which unexpectedly resonated with viewers.
Structure
- 1Introduction and channel welcome
- 2Creator's background and consistent posting
- 3Origin of the TikTok journey
- 4Audience response and continued content creation
- 5Scope of content (PCs, phones, EVs, opinions)
- 6Honest reflection on the channel's nature
On-screen text
WELL IT'S ABOUT
THAT TIME AGAIN
THE CHANNEL
CARTER "PCS"
SMITH
I'M 21
POSTING FOUR TECH
VIDEOS A DAY
2,372 DAYS STRAIGHT
NEVER THE PLAN
SIX YEARS AGO
TO TELL SOMEONE
PC
SINCE THAT WASN'T
THE MOST POPULAR
TOPIC IN THE
I DECIDED TO
PHONE AND SPEAK
INTO THE VOID
OF TIKTOK INSTEAD
SURPRISE YOU GUYS
FOR THE MOMENT
AND NOW I
POST FOUR VIDEOS
ABOUT THE MOST
INTERESTING PRODUCTS AND
STORIES I COME
FROM PCS
IT'S STEPPING FOR
TO PHONES TO
command center
MY BASELESS PERSONAL
HONEST ABOUT WHAT
THIS CHANNEL IS
BUT HEY
COME ALONG YOU
TO PRESS
Original caption
Welcome back #carterpcs
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