Why it worked
The video uses a relatable and slightly humorous anecdote to create intrigue, leading to a subtle promotion of the creator's own program. The "sign" narrative taps into a common desire for validation and direction.
Summary
The creator shares a story about a girl who approached her after she complimented her back. The girl told the creator that she does her program, implying it was a sign for the creator to start her own program. The creator then directs viewers to her link in bio for "The Foundation" program.
Structure
- 1Complimenting a stranger's back
- 2Stranger approaches creator
- 3Stranger reveals she follows creator's program
- 4Creator interprets this as a sign
- 5Creator promotes her own program
Call to action
link in bio. The Foundation starts Aug 17th. We start together.
On-screen text
a girl walked by me at dinner in a backless shirt and i said to my bf "she has a nice back"
20 minutes later she came up to tell me she does my program. If that's not your sign idk what is