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39.5Talking HeadWarning hookHealth
Hook
my training program is not for beginners
@kellylmatthews
2.0M followers · usually 61.5K views a post
Views
2.5M
Likes
4.4K
Comments
114
Shares
80
Why it worked
The creator effectively uses a common pain point (difficulty finding suitable training programs) and personalizes it to her audience, creating relatability and a clear value proposition for her program.
Summary
The creator states that her training program is not for beginners, but rather for intermediate to advanced lifters. She explains that she created this program because she struggled to find a suitable one for women like herself who wanted to be pushed and coached effectively.
Structure
- 1Program is not for beginners
- 2It's for intermediate to advanced lifters
- 3Creator's personal struggle to find a suitable program
- 4Creator's program fills that gap
- 5Program is for women who want to be pushed and coached
On-screen text
my training program is not for beginners
Transcript
And now there’s 40,000 women on the program 🤯 #trainingprogram #strengthtraining #strongwomen
Original caption
And now there’s 40,000 women on the program 🤯 #trainingprogram #strengthtraining #strongwomen
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