The video taps into the popular 'Jelly Cat' aesthetic, which is highly shareable and visually appealing on social media. The 'new in' aspect and the affordable price point of £5 also contribute to its discoverability and shareability.
Summary
The video showcases a 2027 monthly planner with a Jelly Cat-inspired design found at B&M. The creator expresses excitement about the planner's cute design and purchases it.
Structure
1Showcasing planner at B&M
2Highlighting the Jelly Cat style
3Expressing excitement and cuteness
4Purchasing the planner
Product placement
B&M (store): APPEARS - a store name is visible on screen and spoken. Removing it would not change what happens in the video.
On-screen text
2027 jelly cat style planner at B&M
Transcript
2027 jelly cat style planner at B&M. I've just popped down to B&M because they've just brought out their 2027 monthly planner and it is given Jelly Cat look how cute it is. Love it, love it, love it. Had to get it because it's so cute.