Why it worked
The video leverages seasonal novelty and a recognizable, visually striking product to capture attention, making it highly shareable for viewers interested in new supermarket finds.
Summary
A short video showcasing a new bat-shaped pizza available for purchase at an Asda supermarket. The creator highlights the seasonal Halloween-themed product on the store shelf.
Structure
- 1Creator approaches the refrigerated section at Asda
- 2Close-up of the bat-shaped pizza on the shelf
- 3Creator picks up the pizza to show the packaging and shape
Product placement
Asda (a) ACTS: the video shows the product being sold in their store, and the store name is the primary identifier of the location and the product source. Removing it would change the context of where to find the product. Bat pizza (a) ACTS: it is the subject of the video, being shown and highlighted as a new product.
On-screen text
New Bat pizza at Asda 🍕