Why it worked
The video taps into the popularity of a well-known, trendy cookie brand (Crumbl) by offering a more accessible, budget-friendly alternative from a mainstream supermarket (Asda). This creates immediate interest for viewers familiar with Crumbl cookies and curious about a cheaper option.
Summary
The creator is in an Asda supermarket, showcasing their version of Crumbl cookies. They highlight several flavors including blueberry crumble, raspberry crumble, and millionaire's, noting how good they look.
Structure
- 1Introduction to Asda's version of Crumbl cookies
- 2Comparison to American Crumbl cookies
- 3Showcasing blueberry crumble cookies
- 4Showcasing raspberry crumble cookies
- 5Showcasing millionaire's cookies
- 6Comment on the appearance of the cookies
Product placement
Asda: acts - it is a supermarket where the video takes place and where the products are purchased. Removing it would change the video's setting and context. Crumbl cookies: appears - it is a brand of cookies that the products in the video are being compared to. Removing it would not change what happens in the video.
On-screen text
Asda version of crumbl cookies
New in Asda 😍 #newin #newfinds #new #libbiefitzpatrick #trending