let's unbox an exciting package 👀

@cherrysgoods

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SoundTikTok sound · original sound - cherrysgoods

Promoted product

MCoBeauty x Cadbury collaboration box

Why it worked

The video leverages the popular trend of unboxing collaborations between well-known brands (MCoBeauty and Cadbury) and uses a direct call to action to drive immediate purchase intent, tapping into the scarcity of a limited edition product.

Summary

The creator unboxes a limited edition MCoBeauty x Cadbury collaboration box, showcasing various beauty products and Cadbury chocolates. She tries the watermelon-filled Cadbury chocolate and a chocolate-scented lip treatment, expressing delight with the products and encouraging viewers to purchase them from Woolworths.

Structure

1Unboxing the MCoBeauty x Cadbury package
2Trying the watermelon-filled Cadbury chocolate
3Trying the chocolate peptide lip treatment
4Trying the mini pressed powder
5

Original caption

@MCoBeatuy x @CabduryAU limited edition collab. 🫢🫢 available exclusively at @Woolworths_au! run don't walk 🏃‍♀️🏃‍♀️ #cafeowner #MCobeauty #cadbury #AD

More from @cherrysgoods

Product placement

MCoBeauty: ACTS - it is the brand of the makeup products in the box. Removing it would change what happens in the video. Cadbury Dairy Milk: ACTS - it is a chocolate bar that is unboxed and eaten. Removing it would change what happens in the video. Cadbury: ACTS - it is the brand of the chocolate bar and the flavor of the lip treatment. Removing it would change what happens in the video. Icons: ACTS - it is a Cadbury product that is unboxed. Removing it would change what happens in the video. Woolies: APPEARS - it is the store where the products are available. Removing it would not change what happens in the video, but would remove information about where to buy. Cherry's Goods: APPEARS - it is the creator's business name, visible on the cup. Removing it would not change what happens in the video.

Call to action

run to Woolies!!

On-screen text

let's unbox an exciting package 👀 Cadbury Dairy Milk Icons MCoBeauty x Cadbury Watermelon filled Cadbury run to Woolies!! Chocolate Peptide Lip Treatment!! smells exactly like Cadbury 😭 smelt so good I wanted to eat it The cutest mini miracle flawless pressed powder!! Ultra curl lifting mascara! running to woolies to stock up

Transcript

let's unbox an exciting package Watermelon filled Cadbury run to Woolies!! Chocolate Peptide Lip Treatment!! smells exactly like Cadbury smelt so good I wanted to eat it The cutest mini miracle flawless pressed powder!! Ultra curl lifting mascara! running to woolies to stock up