Prepping for Halloween? I've got you sorted!

@sarahmagusara

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SoundTikTok sound · Halloween

Promoted product

Cadbury Sharepacks

Why it worked

The video uses a relatable seasonal hook and a simple 'this or that' engagement question to drive interaction with a well-known, trusted brand.

Summary

The creator showcases Cadbury Sharepacks as a convenient and essential treat for Halloween trick-or-treaters. She compares the Freddo Frog and Caramello Koala varieties and encourages viewers to share their own Halloween experiences with the brand.

Structure

1Creator introduces Halloween prep
2Showcases Cadbury Sharepacks
3Highlights Freddo and Caramello varieties
4Asks audience for their preference
5Final endorsement of the product

Product placement

Cadbury (a) ACTS: the creator demonstrates the product, opens the packaging, and eats the chocolate. Removing this would change the entire video as it is the focus of the content. CadburyAU (b) APPEARS: the handle is mentioned in the caption as a tag.

Original caption

Halloween prep = sorted 🍫👻 You really can’t go wrong with Cadbury at Halloween. Stocking up on Freddo & Caramello Koala Sharepacks ready for trick-or-treat season. Share your Halloween with Cadbury Sharepacks. #Cadbury #CadburySharepacks #FreddoFrog #CaramelloKoala #HalloweenSnacks @CadburyAU

More from @sarahmagusara

Call to action

Share your Halloween with Cadbury Sharepacks.

On-screen text

Prepping for Halloween? I've got you sorted! Cadbury Sharepacks trick-or-treat essential: Freddo Frog trick-or-treat essential: Caramello Koala Are you team FREDDO or CARAMELLO? Can't go wrong with Cadbury at Halloween!

Transcript

Prepping for Halloween? I've got you sorted! Cadbury Sharepacks. Trick-or-treat essential: Freddo Frog. Trick-or-treat essential: Caramello Koala. Are you team FREDDO or CARAMELLO? Can't go wrong with Cadbury at Halloween!