Hi.

@realsimonsquibb

578.7K followers · usually 124.4K views a post

Views

221.3K

Likes

24.5K

Comments

555

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SoundTikTok sound · original sound - realsimonsquibb

Promoted product

HelpBnk

Why it worked

The video likely resonated because it presented a relatable struggle (website development for a small business) and offered a solution (HelpBnk) in a natural, street-interview format, making the promotion feel organic and less like a direct advertisement.

Summary

A man approaches a woman on the street, initially questioning if she is stalking him. She explains she started a fashion brand in London and was struggling with her website until she discovered HelpBnk, which provided significant assistance.

Structure

1Man approaches woman, questions if she's stalking him.
2Woman explains she started a fashion brand and struggled with her website.
3She discovered HelpBnk and found it very helpful.
4Man suggests focusing on telling the story behind brands and people.
5

Original caption

Don't sell the product, sell the story!! 📚 Your own brand is one story, but the moment you start telling other people's stories you become something much bigger. I’ve just written a new book on how to tell your story properly, it’s called “What’s Your Story!” You can get it through my link in bio! #simonsquibb #entrepreneur #business

More from @realsimonsquibb

Product placement

HelpBnk: it ACTS - it is a website that helps people with their businesses, specifically websites. Removing it would change what happens in the video because the creator found help from it. Portland House: it merely APPEARS - it is a building name. Removing it would not change what happens in the video. James Court: it merely APPEARS - it is a building name. Removing it would not change what happens in the video.

On-screen text

Was she stalking me?! 😳

Transcript

Hi. Uhm... Can you help? You're stalking me? What's your dream? x2 So first of all, thank you for creating Ah! That's the place where my... Oh wow, this is set up, each other, right? People are gonna think I set this up. Yeah, so I started my own fashion brand here, in London. And I was struggling with my website for a very long time. That's when your entire video of HelpBnk kind of showed up. And immediately I found so much help. Oh that's so nice to hear. That's so nice to hear. If you 18 million people now, asking for one favour, Whenever you're buying any kind of clothing, anything that you have like your eye on, you should definitely see the story behind it. And buy that, the piece of clothing. Yeah. Social media strategy? Just quick idea, stories on people and their brands, to tell the backstory. So it's your brand, but you could be a voice for other people's stories. That is an amazing idea, That's your purpose. I'm so happy