LET'S GO TO MANCHESTER'S BIGGEST CHARITY SHOP PART 1

@ellamolliee

9.9K followers · usually 5.4K views a post

Views

37.0K

Likes

4.9K

Comments

15

Shares

397

SoundTikTok sound · young folks - instrumental

Promoted product

Oxfam

Be Original by shopping at Originals.

2 videos

Why it worked

The video taps into the popular 'thrifting' trend by showcasing desirable branded items found at a significantly lower price point in a charity shop. The creator's regular engagement with the activity and clear call to action for a 'part 2' encourage viewer retention and follow-up.

Summary

The creator takes viewers on a thrifting trip to Manchester's largest charity shop, showcasing various items like Comme Des Garçons Converse, branded clothing, and accessories. She expresses her weekly habit of charity shopping and encourages viewers to follow for more.

Structure

1Introduction to Manchester's biggest charity shop
2Showcasing various clothing and accessory finds
3Highlighting branded items like Comme Des Garçons, Carhartt, and Ted Baker
4Mentioning the creator's regular thrifting habit

Original caption

thrifting at manchester city centre’s biggest charity shop in the northern quarter 💖 come back for part 2 🫶🏼 #fashion #clothes #thrifting #secondhand #manchester

More from @ellamolliee

Product placement

Oxfam (charity shop, appears, removing it would change the video's topic) Comme Des Garçons (brand of shoes, acts - shown as a potential purchase, removing it would change the video's focus) Converse (brand of shoes, acts - identified as the type of shoe, removing it would change the video's focus) Carhartt (brand of clothing, acts - shown as a potential purchase, removing it would change the video's focus) North Face (brand of clothing, acts - shown as a potential purchase, removing it would change the video's focus) Ted Baker (brand of bag, acts - shown as a potential purchase, removing it would change the video's focus)

Call to action

come back for part 2

On-screen text

LET'S GO TO MANCHESTER'S BIGGEST CHARITY SHOP PART 1

Transcript

Come with me to Manchester's biggest charity shop in the Northern Quarter. Oxfam in Manchester city centre and it's the Oxfam in the Northern Quarter. By the way, I go charity shopping every single week, so make sure to follow along. Literally every single charity shop I go into at the moment has leopard print heels. Basket full of bangles in here. This one's nice and this one. Got a few nice branded things in here. A Carhartt beanie for 15 quid. A Carhartt t-shirt for 15 quid. Got this Ted Baker bag. Love the colour of these gym shorts. Got a basket full of sunglasses.