@ellamolliee — 9x breakout

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why i always look second-hand first

@ellamolliee

9.9K followers · usually 5.5K views a post

Views

49.1K

Likes

7.7K

Comments

230

View velocity

+6.7K views over 5.3d · ~1.3K/day · 6 observations

Why it worked

The video taps into the popular trend of thrifting and sustainable fashion, offering viewers a relatable and aspirational shopping experience. The creator's engaging commentary and the visual appeal of the found items create a compelling narrative.

Summary

The creator visits a British Heart Foundation charity shop in Sale, Manchester, to find holiday clothes. She shows several items she finds, including a leopard print maxi dress and a patterned dress, discussing her thoughts on them. The video concludes with the creator expressing how successful the shopping trip was.

Structure

1Introduction to thrifting for holiday clothes in Sale, Manchester
2Entering the British Heart Foundation charity shop
3Trying on and discussing various clothing items
4Finding a leopard maxi dress and a patterned dress
5Receiving a pile of clothes from a shop worker
6Concluding the successful shopping trip

Product placement

British Heart Foundation: APPEARS - a charity shop, removing it would change the location of the video. The shop itself is the setting and not being promoted. The bags used have the British Heart Foundation logo on them. Removing the logo would not change what happens in the video.

On-screen text

why i always look second-hand first sale, manchester to look first. we're in Manchester. sale into Foundation. I love the style this cap. on the The neckline is sort of go for. we think it an airport outfit? I've holiday next week, find any holiday clothes. get this maxi dress. I've this dress can't decide if I love or hate it. looks like I just holiday It is our lucky day the shop came up and handed us a pile that she might like. my gosh. I love detailing inside Sabrina's have to get them This dress is gorgeous. I wish Just we're like, but they're That was so successful,

Original caption

THIS is why i always look second hand in the charity shops first to see what i can thrift! 📍 Sale, Manchester 🤩🌟 #fashion #clothes #thrifting #secondhand #manchester