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@chelseyibrown — 11x breakout selling Curio Blvd | Overshot

11.3×Silent UGCOther hookEcommerce

Hook

My 800 sqft NYC apartment

@chelseyibrown

325.8K followers · usually 2.7K views a post

Views

30.5K

Likes

5.5K

Comments

77

Shares

217

SoundTikTok sound · original sound - risholflavour

View velocity

+7.8K views over 17.4d · ~451/day · 6 observations

Promoted product

Curio Blvdcurioblvd.com

Curio Blvd creates aesthetic, meaningful home goods and keepsakes designed to elevate your space while holding deep sentimental value.

Why it worked

The video likely performed well due to its aspirational content showcasing a desirable NYC apartment with eclectic decor, combined with a clear call to action for viewers interested in the featured items.

Summary

This video provides a tour of an 800 sqft NYC apartment, showcasing various rooms and decor. The creator invites viewers to comment "LINKS" to get information about items in their home.

Structure

1Apartment tour begins
2Kitchen sneak peek
3Living area showcase
4Bedroom reveal

Original caption

And a sneak peek of the kitchen 🫣 Comment “LINKS” to items in my home 🫶🏼 #apartmentinspo #homeinspo #interiordesign #eclecticdecor #nycapartment

More from @chelseyibrown

More breakout videos from this creator.

5

Bathroom details

6Call to action for links

Call to action

Comment “LINKS” to items in my home

On-screen text

My 800 sqft NYC apartment

Finding the right supplier doesn't have to be stressful. 🤝 I've been using the

237.0Kviews·@chelseyibrown

Story of how I pretended to date a guy to get information about n@zi loot he had

664.8K103.0K385

664.8Kviews·@chelseyibrown

Returning dog tags from WWII using genealogy 🧐 If you’re new here, my name is C

623.7Kviews·@chelseyibrown

Let’s return this school book from the 1800s to its rightful family 🫶🏼 #myster

532.3Kviews·@chelseyibrown

These are the questions you should ask your parents and grandparents before it's

Time Capsule Journal

498.5Kviews·@chelseyibrown

PLEASE DM OR EMAIL ME OR @Curio Blvd if you see or hear anything! And please, on

165.7Kviews·@chelseyibrown

I haven’t done one of these in a LONG time 🫣 Here are things I actually bought

115.8Kviews·@chelseyibrown

I fear the DMV has it out for me. I should have just kept my out-of-state licens

I save EVERYTHING. #sentimental #keepsakes #memorybox #decorideas #walldecor

PS: We got full approval from her to share this. And something I didn’t say in t

140.6Kviews·@chelseyibrown

Random storytime I can now share #wwii #historytok #historybuff

Your sign to add ✨WHIMSY✨ to your life!! Your home doesn’t have to look like eve