FOX WEATHER

@foxweather

2.6M followers · usually 11.5K views a post

Views

89.2K

Likes

869

Comments

11

Shares

7

SoundTikTok sound · original sound - foxweather

Promoted product

FOX Weatherfoxweather.com

Download FOX Weather: Daily Forecasts by Fox News Network, LLC on the App Store. See screenshots, ratings and reviews, user tips, and more apps like FOX Weather…

12 videos

Why it worked

The video leverages dramatic, real-world footage of a boat sinking after a typhoon, creating a sense of urgency and visual impact. The prominent branding of FOX Weather, combined with the clear visual of the disaster, serves as a subtle promotion for their news coverage and app.

Summary

This video shows footage from Wenzhou, China, where a large boat appears to be sinking and tilted on its side after Typhoon Dolphin hit the coast. The FOX Weather logo is present throughout the video.

Structure

1Introduction of FOX WEATHER logo
2Footage of a person with an umbrella walking in the rain
3Wider shot showing a boat tilted on its side in the water

Original caption

SOS ⚓️: Views from Wenzhou, China, show what appears to be a large boat sinking, tilted on its side following Typhoon Dolphin as it battered the city's coastline.

More from @foxweather

Product placement

FOX WEATHER: This is a news channel. It appears as a logo in the top left corner of the video. Removing it would not change what happens in the video.

Call to action

Download the app and stream us live 24/7.

On-screen text

FOX WEATHER SOS ⚓️: Views from Wenzhou, China, show what appears to be a large boat sinking, tilted on its side following Typhoon Dolphin as it battered the city's coastline.

Transcript

SOS ⚓️: Views from Wenzhou, China, show what appears to be a large boat sinking, tilted on its side following Typhoon Dolphin as it battered the city's coastline.