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11.2OtherOther hookConsumer Apps
Hook
FOX WEATHER
@foxweather
2.6M followers · usually 8.9K views a post
Views
89.2K
Likes
869
Comments
11
Shares
7
Why it worked
The video leverages dramatic, real-world footage of a boat sinking after a typhoon, creating a sense of urgency and visual impact. The prominent branding of FOX Weather, combined with the clear visual of the disaster, serves as a subtle promotion for their news coverage and app.
Summary
This video shows footage from Wenzhou, China, where a large boat appears to be sinking and tilted on its side after Typhoon Dolphin hit the coast. The FOX Weather logo is present throughout the video.
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Transcript, structure and on-screen text
5 beats, a 28-word transcript and 2 lines of on-screen text — the parts you need to write your own version.
Original caption
SOS ⚓️: Views from Wenzhou, China, show what appears to be a large boat sinking, tilted on its side following Typhoon Dolphin as it battered the city's coastline.
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