@katieclarkfinejewelry — 12x breakout

Loading video…

Is email marketing DEAD???

@katieclarkfinejewelry

11.1K followers · usually 3.3K views a post

Views

38.5K

Likes

2.1K

Comments

270

View velocity

+7.7K views over 45.8d · ~169/day · 9 observations

Why it worked

The creator taps into a common pain point for small businesses and marketers: the perceived ineffectiveness of email marketing. By sharing a personal experience and posing direct questions to the audience, the video encourages engagement and discussion, making it relatable and shareable.

Summary

The creator questions the effectiveness of email marketing, noting they've spent money outsourcing it with little return. They've decided to bring it in-house and rethink their strategy, believing that brands need to provide value to their audience rather than just sending generic emails. The creator asks viewers if they read marketing emails and what makes them engage with certain brands.

Structure

1Questioning email marketing effectiveness
2Outsourcing costs and lack of return
3Decision to bring strategy in-house
4Focus on providing value to audience
5Personal habit of deleting most marketing emails
6Asking viewers about their engagement with marketing emails

On-screen text

Is email marketing DEAD??? I just let I just let my email marketing AND AND I NEED TO AND I NEED TO KNOW, ARE ANY OF US ACTUALLY READING MARKETING EMAILS ANYMORE? I HAVE BEEN OUTSOURCING MY EMAIL AND SMS MARKETING FOR MARKETING FOR THE PAST FEW YEARS AND THIS HAS COSTED ME ABOUT AND THIS HAS COSTED ME ABOUT 17 DOLLARS A MONTH JUST TO HAVE IT MANAGED BY SOMEBODY ELSE. UNFORTUNATELY, THE OTHER DAY I SAT DOWN WITH MY BOOKKEEPER TO AND AND I REALIZED AND I REALIZED THE RETURN JUST WASN'T THERE SO INSTEAD OF JUST CONTINUING TO SPEND BECAUSE EVERY SMALL BUSINESS NEEDS AN EMAIL MARKETING STRATEGY, I AM DECIDING TO BRING THINGS BACK AND COMPLETELY RETHINK AND COMPLETELY RETHINK MY STRATEGY WHEN IT COMES TO EMAIL AND SMS MARKETING. AND HERE'S THE THING, AND HERE'S THE THING, I DON'T THINK THAT EMAIL MARKETING IS I JUST THINK THAT SO MANY BRANDS INCLUDING MYSELF, INCLUDING MYSELF, NEED TO RETHINK THE WAY WE'RE DOING IT AND SOMETHING NEEDS TO CHANGE. BECAUSE AT THE END OF WHAT YOU'LL WHAT YOU'LL HEAR MOST WHEN YOU HEAR PEOPLE TALK ABOUT IS PROVIDING IS PROVIDING VALUE TO YOUR CLIENTS AND COMMUNITY. AND THAT'S WHERE I FEEL LIKE I'M HAVING A DISCONNECT IS I'M QUESTIONING IS I'M QUESTIONING WHAT VALUE ARE MY EMAILS BRINGING TO MY COMMUNITY. AND PERSONALLY, I DELETE ABOUT 95% AND PERSONALLY, I DELETE ABOUT 95% OF ALL MARKETING EMAILS THAT I GET OR THEY JUST GO TO SPAM ANYWAY, SO I'M NEVER EVEN LOOKING AT THESE. SO I WANT SO I WANT TO KNOW FROM YOU GUYS, DO YOU ACTUALLY DO YOU ACTUALLY READ MARKETING EMAILS? AND IF SO, WHICH BRANDS HAVE CAUGHT WHAT MARKETING EMAILS ARE YOU ACTUALLY OPENING AND ENGAGING WITH? I WANT TO REBUILD I WANT TO REBUILD MY EMAIL MARKETING STRATEGY FROM AND AND I WOULD JUST LOVE TO ASK THE PEOPLE THE PEOPLE WHO MATTER MOST TO ME AND MY BRAND. WHAT EMAILS ARE YOU ACTUALLY WHAT DO YOU LOOK WHAT DO YOU LOOK FOR FROM BRANDS WHEN OPENING IS IT THE SUBJECT LINE? IS IT THE OFFER THAT THEY'RE SENDING? WHAT IS IT? WHAT IS IT? I'M ASKING MYSELF THE SAME QUESTIONS BUT I WANNA ASK YOU GUYS TOO.