Turns out the

@zackshutt

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SoundTikTok sound · original sound - zackshutt

Promoted product

Sony PlayStation 5

Everything you need to know about the PlayStation®5 console and PlayStation®5 Digital Edition with a new slim PS5 design. The best PS5 games, PS5 accessories, and the DualSense wireless controller.

4 videos4 creators

Why it worked

The video leverages a surprising and somewhat alarming piece of information about a popular product (PS5 expiration date on boxes) to grab attention. It then connects this to a larger narrative about the decline of physical media and its potential legal implications, creating a sense of urgency and intrigue.

Summary

Sony is printing an "expiration date" on PS5 boxes, indicating that games released after January 2028 will only be available in digital format. This move is seen as potentially undermining Sony's defense in antitrust lawsuits, as it provides evidence of their intent to phase out physical media.

Structure

1PS5 expiration date warning
2Sony printing death of game discs on boxes
3Notice about digital-only games after Jan 2028

Original caption

Sony Put An Expiration Date On The PS5 #fyp #techtok #gaming #playstation #pcgaming

More from @zackshutt

Product placement

Sony PlayStation 5 (PS5): Acts - The video discusses the PS5 console and its packaging, specifically a notice printed on the box. Removing this would change the video's topic. PlayStation Store: Appears - Mentioned as a place where games will be available in digital format. Removing this would not change the video's topic. Jimmy Eat World (t-shirt): Appears - A band logo on the creator's t-shirt. Removing this would not change the video's topic.

Call to action

Follow me.

On-screen text

TURNS OUT THE PS5 EXPIRES OF MILK NOW. THE DATE'S PRINTED ON THE BOX. WHAT'S GOING ON? BUT FIRST FOLLOW ME. NO EXPIRATION DATE. Disc-Based PS5s Now Warn Buyers About the Impending Death of Physical Games SONY IS NOW PRINTING THE DEATH OF GAME DISCS DIRECTLY ON PS5 BOXES. A BEST-BEFORE ON A GAME CONSOLE. New units come with a sticker, AND I'M GONNA READ IT TO YOU, BECAUSE IT IS REAL. IMPORTANT NOTICE IMPORTANT NOTICE From Jan. 2028, newly released games on PlayStation will be available for purchase on PlayStation Store and at retailers in digital format only. Discs for games released before Jan. 2028 can continue to be played on this console. / BELANGRIJKE MEDEDELING Vanaf januari 2028 zullen nieuwe games voor PlayStation uitsluitend digitaal verkrijgbaar zijn in de PlayStation Store en bij retailers. Games op discs die vóór januari 2028 zijn uitgebracht, kunnen nog steeds op deze console worden gespeeld. / WICHTIGER HINWEIS Ab Januar 2028 werden neu veröffentlichte Spiele auf PlayStation im PlayStation Store und im Einzelhandel nur noch im digitalen Format zum Kauf erhältlich sein. Discs für Spiele, die vor Januar 2028 veröffentlicht wurden, können weiterhin auf dieser Konsole gespielt werden. / AVISO IMPORTANTE - A partire da gennaio 2028, i nuovi giochi PlayStation saranno disponibili per l'acquisto sul PlayStation Store e pressa i rivenditori esclusivamente in formato digitale.

Transcript

Turns out the PS5 expires like a carton of milk now. The dates printed on the box. What's going on? But first follow me. No expiration date. Yeah, that's right. Sony is now printing the death of game discs directly on PS5 boxes. A best before date. On a game console. New units come with a sticker, and I'm gonna read it to you, because it it is real. Important notice from January 2028, newly released games on PlayStation will be available in digital format only. It's a countdown. Sony printed a countdown on their own box. Now, to be fair, the also says that your old disks keep working on this console. So your library is safe. The future is what ended up getting canceled. But if you think the sticker is wild, here's the part that got me because Sony is currently fighting six anti-rust cases around the world. And their defense is always leaned on the physical market existing. Legal experts are now saying that Sony quote essentially destroyed its own defense. They printed the evidence on their own box in multiple languages. So yeah, grab a sticker while you can. It's the last physical thing that they're ever going to give you.