GURWM.

The video leverages the popular "Get Ready With Me" (GRWM) format, which is highly engaging on TikTok. By focusing on a specific, visually appealing product like press-on nails and integrating it naturally into a routine, the creator creates a relatable and aspirational piece of content that drives interest in the featured brand.

The creator, Jocelyn, shows off her "GURWM" (Get Ready With Me) routine, focusing on applying press-on nails from the brand JOCELYNS. She also mentions other beauty products she uses as part of her skincare and makeup routine.

JOCELYNS (press ons): ACTS - creator applies them to her nails, and they are the subject of the video's opening. Removing them would change the video's focus. UKLASH (eyelash serum): APPEARS - mentioned in the caption as part of the creator's routine, but not shown or used. Removing it would not change what happens in the video. Tatcha (skincare): APPEARS - mentioned in the caption as part of the creator's routine, but not shown or used. Removing it would not change what happens in the video. Diorbeauty (makeup): APPEARS - mentioned in the caption as part of the creator's routine, but not shown or used. Removing it would not change what happens in the video. Pradabeauty (makeup): APPEARS - mentioned in the caption as part of the creator's routine, but not shown or used. Removing it would not change what happens in the video.