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@drjennyliu

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Laneige

라네즈는 끝없는 호기심과 더 나은 스킨케어의 가능성에 대한 확고한 믿음을 바탕으로 아름다움의 영역을 지속적으로 확장하고 있습니다.ㅣ라네즈 한국

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Why it worked

The video effectively combines educational content from a dermatologist with product demonstrations, making the benefits of Laneige's skincare line clear and appealing to the audience interested in hydration and skin barrier health.

Summary

A dermatologist hosts a masterclass for Laneige, sharing tips on skin barrier care and hydration. The video showcases several Laneige products, including the Cream Skin Milky Toner Mist, Water Bank Cream, Lip Sleeping Mask, and Cream Skin Milky Hydration Sheet Mask, explaining their benefits and ingredients.

Structure

1Introduction at Laneige Wonder Lab masterclass in LA
2Discussing barrier care and hydration, unlearning heavy formulas
3Demonstrating Cream Skin Milky Toner Mist and its microblending technology
4

Original caption

Hydration ≠ heavy skincare 💧#laneige_partner Had such a fun time hosting the LANEIGE Wonder Lab Masterclass, where we talked all things skin barrier, hydration + the science behind some of LANEIGE’s most iconic formulas—from Cream Skin Milky Toner to Water Bank Cream and, of course, the Lip Sleeping Mask. Loved getting to nerd out on the skincare science while everyone tested the routine in real time. Thank you @laneige_us for having me! AD #skinhydration #milkytoner #kbeauty

More from @drjennyliu

Product placement

Laneige (brand): Appears as a logo and on product packaging. Removing it would not change what happens in the video. Laneige Cream Skin Milky Toner Mist (product): Acts as a toner mist being demonstrated and applied. Removing it would change the video. Laneige Water Bank Cream (product): Acts as a moisturizer being demonstrated and applied. Removing it would change the video. Laneige Lip Sleeping Mask (product): Acts as a lip treatment being demonstrated and applied. Removing it would change the video. Laneige Cream Skin Milky Hydration Sheet Mask (product): Acts as a sheet mask being introduced and shown. Removing it would change the video. Sephora (brand): Appears as a logo. Removing it would not change what happens in the video. Vans (brand): Appears as a logo on a store in the background. Removing it would not change what happens in the video. Pressed Juice (brand): Appears as a logo on a store in the background. Removing it would not change what happens in the video.

On-screen text

hi everyone I'm here in LA and I just hosted such a fun master class with Laneige where I shared some of my favorite barrier care tips as a dermatologist the very first thing I had everyone unlearn effective hydration doesn't have to feel heavy and that's one of the things I love about Korean formulation science and Laneige we started with the Cream Skin Milky Toner Mist what makes this different from a traditional toner is that it uses microblending technology to give you the barrier supporting benefits of a cream including ceramides and peptides but in this incredibly lightweight milky mist I love it because you're getting that nourishing layer without your skin feeling coated or weighted down then we went in with the Water Bank Cream which uses micro size blue hyaluronic acid that's 2000 times smaller than regular hyaluronic acid the smaller size allows it to absorb more quickly and deeply helping skin hold on to hydration without having to rely on a really heavy formula so you get that long lasting hydration but it still feels light on the skin for lips the Lip Sleeping Mask is still one of my favorites your lips don't have oil glands like the rest of your skin so supporting that moisture barrier is so important it deeply nourishes while gently smoothing away flaky skin so your lips feel soft and smooth afterwards and one of my absolute favorite launches of this year is the Cream Skin Milky Hydration Sheet Mask it has five times the ceramides and peptides of the original Cream Skin Milky Toner and the skin looks and stays hydrated for up to 24 hours after you take it off my biggest takeaway from the master class good barrier care isn't about finding the thickest moisturizer it's all about smart formulations that help your skin hold on to hydration without all the heaviness

Transcript

hi everyone I'm here in LA and I just hosted such a fun master class with Laneige where I shared some of my favorite barrier care tips as a dermatologist the very first thing I had everyone unlearn effective hydration doesn't have to feel heavy and that's one of the things I love about Korean formulation science and Laneige we started with the Cream Skin Milky Toner Mist what makes this different from a traditional toner is that it uses microblending technology to give you the barrier supporting benefits of a cream including ceramides and peptides but in this incredibly lightweight milky mist I love it because you're getting that nourishing layer without your skin feeling coated or weighted down then we went in with the Water Bank Cream which uses micro size blue hyaluronic acid that's 2000 times smaller than regular hyaluronic acid the smaller size allows it to absorb more quickly and deeply helping skin hold on to hydration without having to rely on a really heavy formula so you get that long lasting hydration but it still feels light on the skin for lips the Lip Sleeping Mask is still one of my favorites your lips don't have oil glands like the rest of your skin so supporting that moisture barrier is so important it deeply nourishes while gently smoothing away flaky skin so your lips feel soft and smooth afterwards and one of my absolute favorite launches of this year is the Cream Skin Milky Hydration Sheet Mask it has five times the ceramides and peptides of the original Cream Skin Milky Toner and the skin looks and stays hydrated for up to 24 hours after you take it off my biggest takeaway from the master class good barrier care isn't about finding the thickest moisturizer it's all about smart formulations that help your skin hold on to hydration without all the heaviness